Functional Skills

Project Management
Collateral Development

Sector Experience

Healthcare
Life Sciences & Pharma
19
years

Years of Experience

5/21

Member Since


Experience

 
Conceptivo Management Consulting
Principal/Creative Director
06/2018 - Present
Provide remote marketing services to corporate clients and creative agencies within the healthcare, pharmaceuticals, health tech, and DTC industries. Work cross-functionally with management leadership, department leads, brand marketing teams to brainstorm, create, launch, build or revitalize brands, and leverage them through various marketing channels, including digital., social, video, broadcast, and print media.

TherapeuticsMD Marketing
Director, Marketing & Creative Services
07/2015 - 06/2018
Led marketing creative team for the in-house advertising agency of a women's health pharmaceutical company. The team consisted of copywriter, project managers, traffic manager, graphic designers: on creative briefs, project management, requests/tracking/approvals, campaign executions, production, content, traffic management, team utilization, vendor management, external ad agency partner collaboration, and led MLR marketing material review meetings.

Allergan Marketing
Associate Creative Director
09/2007 - 06/2015
Provided in-house creative/art direction for an in-house ad agency of a global pharmaceutical company. Led team members on branding development, marketing campaigns, product launches, supervised staff/freelance production designers to adhere to brand standards established while ensuring consistency, concepts, creative vision of marketing/promotion materials for multiple Allergan/AbbVie branded prescription products.

DevicePharm Marketing
Creative Director
07/2005 - 09/2007
Drove strategic brand development and marketing engagements promoting medical devices & diagnostics to patients and healthcare professionals. Provided marketing creative direction, strategic thinking, project management, leadership oversight, recruiting/coaching/reviews, budget management, content supervision, creative briefs preparation, and campaign executions.