I develop dynamic brand narratives, go-to-market campaigns, and branded/social/creator content strategies for Carat, MGA Entertainment, Samba TV, Legal Zoom, CreatorIQ, Apollo Theater, and multiple agencies.

- Engaged to launch the Apple TV+ service and establish, scale and influence leadership on content marketing innovation to drive fan engagement, viewership and subscriber growth.

- Developed and managed go-to-market campaigns for Beastie Boys Stories, Boys State, and Dads, driving marketing strategy across creative, media, social, retail, PR, platform, product, and international teams.

- Led marketing for exec team responsible for 2X increase in MAUs, 80% jump in monthly views, and sale to Warner Media.

- Oversaw reimagining Machinima's iconic brand, all content marketing, and launching branded channels on Amazon Prime Video, Sony Playstation, Comcast, Twitch, Verizon, AMC (LATAM), & Sky Q.

- Oversaw all brand partnerships, including clients like Electronic Arts, Qualcomm & Bud Light. Improved win rate from 22% to 47% over 2 years.

- Oversaw the go-to-market campaign for the launch of the South Park franchise and other Hulu originals.

- Leveraged consumer insights and CRM metrics to create show-specific subscriber acquisition model on social. Tested this approach during my tenure and Hulu spent >$20M on program in 2015.

- Led all digital strategy, social media, creative design, search, digital publicity, and data analytics, accounting for $850M+ in revenue. Films included X-Men franchise and DreamWorks Animation films.

- Managed a team of eight direct reports, multiple external agency partners, and departmental all budget planning. Ensured alignment with international, publicity, media, creative content and research.

- Led company’s brand repositioning into an integrated branded content and distribution network, overseeing all B2B marketing strategy, communications, and events (eg, New Fronts).

- Collaborated with Sales team to pitch and execute celeb/creator-driven, branded content opportunities for brands including McDonald’s, Unilever, and Pier 1.

- Managed the launch of original YouTube channel SPACES via $3MM investment from Google. Oversaw media planning, social, partnerships, and publicity

- Launched 80+ film campaigns, driving more than $11.2 billion in global revenue, with 33 number one domestic releases, multiple Spider-Man, James Bond 007 and Resident Evil installments.

- Key member of original three-member team that scaled digital marketing operations across studio, including a 10x increase in media budget during tenure.

- Directed team across strategy, creative, media planning, social, search, data analytics, and publicity to ensure campaigns are ‘on strategy’.

- Developed and executed digital marketing campaigns for clients like Sony Pictures, Universal Pictures, Coca Cola and Anheuser Busch. Managed a staff of six and all business development marketing initiatives.