26
years

Years of Experience

3/18

Member Since


Experience

 
JNo Marketing Marketing
Strategic Marketing Consultant
07/2009 - Present
Independent marketing consultant to entities seeking strategic guidance, industry expertise, brand direction and growth acceleration. Clients have included founding entrepreneurs, private equity groups, larger consulting practices and mature established brands such as Stila Cosmetics, Jouer Cosmetics, Jordana Cosmetics, La Fresh Group, Diamond Wipes International, I Nuovi Pro Cosmetics, BORBA, Product 360, AlphaSights, L.E.K. Consulting, Bain Consulting, Gerson Lehman Group and SkinIntegra.

Guthy-Renker LLC Marketing
Sr. Director of Brand Management
03/2017 - 10/2017
Directed five brands: Crepe Erase (#1 DRTV beauty brand, #1 QVC new beauty brand), Principal Secret (celebrity skincare brand), Sheer Cover (cosmetics), All Day Beauty (skincare & cosmetics) and Specific Beauty (multi-ethnic skincare). Oversaw account sell-in, rebranding, new retail distribution, product development, website optimization, social media / PR and influencer programs, advertising, digital acquisition and customer retention programs.

The Honest Company Marketing
Director of Marketing, Honest Beauty Brand & Product Innovation + Insights
10/2016 - 01/2017
Responsible for Cosmetics and Skincare product innovation. Within one month, championed a new positioning strategy for the Honest Beauty business. Within two months, devised plan and gained approval for new product concepts filling up to 3 years-worth of pipeline introductions. Partner with Sales, Education, Creative, R&D, Legal, Regulatory, Finance, Planning, Packaging and Go-To-Market cross-functional teams. Report directly to founder, Jessica Alba.

Derma E Natural Skincare Marketing
Vice President of Marketing
01/2013 - 10/2015
Devised the strategic plan to catapult growth and strengthen market position. Increased topline by +24% in 2 years while maintaining bottomline profitability. Crafted brand identity and aligned all marketing to drive trial, awareness and affinity among targeted consumers. Partnered with Sales to gain distribution in CVS, Walgreens, ULTA, Sally Beauty and Target. Drove new product development from concept to commercialization. Launched
improved website and oversaw social media escalation.

Borba Marketing
Vice President of Marketing & Sales
06/2007 - 10/2008
Strengthened overall business performance via on-trend concept of ‘healthy skin from within.’ Portfolio included antioxidant beverages, nutraceuticals, topical skincare and lip cosmetics. Products distributed on air (QVC, infomercial), in store (prestige doors such as Saks, Ulta, Fred Segal, Four Seasons) and online (BORBA.com, online resellers). Oversaw B2C Marketing, B2B Sales, Web and Customer Service as well as Contract R&D / Manufacturing, Design, PR, Market Research & TV production teams.

Neutrogena Marketing
Product Director
06/2000 - 06/2007
Escalated up from Brand Manager to Product Director. Owned P&L, business planning and strategic vision for key categories such as cosmetics, hair care, facial moisture treatment / anti aging, body care and sun care. Managed ideation, concept development, formulation, consumer and clinical testing, package design, retail sell-in, consumer and trade promotions, displays, PR and advertising development.

Victoria's Secret Catalogue Marketing
Marketing Manager
05/1999 - 06/2000
Developed and implemented marketing plans and activities partnering closely with Victoria's Secret Stores – new product launch promotions, the annual Fashion Show, direct mail programs, interactive programs, credit card programs, catalogue cover and demographic targeting tests. Worked directly with fashion design team and merchandisers to optimize catalogue mix for maximum sales.

L'Oreal Paris Marketing
Marketing Manager
07/1997 - 05/1999
Escalated up from Assistant Marketing Manager to Marketing Manager. Worked on key brands and new product launches in Nail, Lip, Eye Shadows, Eye Liners and Hair Color categories. Responsible for business planning, promotions, creative, forecasting, analysis, PR, packaging and media. Assisted sales with new product sell-in to key accounts.