Sector Experience
Retail
Technology
Languages
English
18
years
Years of Experience
4/18
Member Since
Fortune 500
Experience
RevelOne
Marketing
Vice President, Marketing Practice
Leveraged deep marketing expertise to advise CEOs and CMOs of high-growth B2B and B2C technology companies on developing growth and talent strategies to help them scale exponentially. Also oversaw firm's business operations, including internal research team and proprietary tech stack.
The Trade Desk
Marketing
Head of Marketing, North America
Lead brand building, demand generation, and customer engagement activities to drive brand awareness, customer acquisition and retention for the company's largest market. Oversee teams responsible for global campaign strategy and execution, digital marketing and CRM, sponsorships and events, and partner and client marketing.
Jet.com
Marketing
Senior Director, Category Marketing
Functioned as CMO for a portfolio of retail categories on Jet.com. Managed a team of marketers in defining category positioning, messaging, creative, media strategy and investment, and strategic partnerships to drive awareness, acquisition, retention, and category growth. Worked cross-functionally to drive decisions around merchandising assortment, pricing, site experience, and category innovation.
Jonathan Adler
Marketing
Vice President, eCommerce & Digital Marketing
General manager responsible for digital strategy and operations for the Jonathan Adler brand globally. Led a team responsible for P&L management, digital marketing, user experience (design + development), merchandising, analytics, customer service and partnership development.
Tiffany & Co.
Marketing
Director of eCommerce & Direct Marketing, North America
General manager (with P&L ownership) of $160MM eCommerce and direct mail (catalog) businesses in the US and Canada. Led a team responsible for strategic planning, digital and omnichannel strategy, digital marketing, analytics, site merchandising, CRM, and customer experience that delivered on the strategic goals and sales plans of the North America market.
Amazon
Marketing
Senior Marketing Manager, Amazon Local
Led marketing strategy for Amazon Local, Amazon's local services marketplace. Owned merchandising strategy, brand strategy, customer segmentation, and integration with Amazon's core retail site. Partnered with Product Management, Sales and Retail teams to define and execute a roadmap which drove traffic to Amazon Local through Amazon-owned sites and programs.
Walmart.com
Marketing
Business Manager, Gift Cards & Gift Registry
Served as general manager of $630MM online Gift Cards (B2C and B2B) and Gift Registry businesses with responsibility for P&L management, strategic planning, business and partnership development, and multi-channel integration. Planned and executed cross-channel marketing programs, improvements to the customer experience, and enhanced incentive structures to drive sales growth.
Walmart.com
Marketing
Product Manager, Health & Wellness
Drove online and multi-channel initiatives to create a best-in-class customer experience for the online Pharmacy, Vision, and Clinics categories. Translated business strategies and financial goals into product strategies and roadmaps, led cross-functional teams to define product requirements, and managed relationships with internal and external stakeholders and partners.
Barnes & Noble
Other
Business Analyst, Store Systems
Responsible for business analysis, requirements definition, quality assurance, and project management for proprietary customer service and inventory management systems used in over 800 Barnes & Noble and B. Dalton stores. Aligned system functionality with customer needs, operational procedures, and business strategy.
Provenir
Other
Senior Platform Consultant
Led a 5-person team to design and configure a customer acquisition and decision management system for the business card division of a major bank. Promoted from Platform Consultant after one year.