Repeatedly recruited by executive industry leaders to build and roll out new strategic initiatives. Marketing projects included identifying customer segments, building marketing plans, and creating feedback loops for optimization.

Hired as the first member of the digital group to create a digital strategy to improve the ongoing digital operations, incubate new growth initiatives, invest in promising digital media companies, develop new partnerships and build out the digital team to support that mission. Directly reported to the EVP and managed a team of 20+ people and controlled an annual budget of $4 million.

Tasked with expanding NBC’s first multicast network, Weather Plus (lead to the Weather Channel acquisition), and building NBC’s first video content aggregation site, the National Broadband Company (eventually rolled up into Hulu.com).