• Managing consultant on engagements. Functional expertise: management
consulting, BPO, process improvement, strategy formulation, developing
business plans, market research, data analysis, marketing strategy.
• Experience in healthcare, technology, engineering/design, manufacturing,
retail, federal, and energy.

• Market research - developed national surveys, persona development,
customer segmentation, data analysis, customer interviews, and focus groups.
• Developed marketing strategy. Created all marketing collateral ensuring that
all copy and designs are consistent, brand appropriate.
• Increased user acquisition 18% MoM by developing lead-generation activities
- brand awareness, email marketing & social media campaigns.

• Implemented Salesforce CRM. Partnered with cross-functional teams to gather
business requirements.
• Led content marketing. Published customer-facing content including sales
collateral, white papers, information sheets, blog posts, and customer success
stories. Increased qualified leads by 10 MoM%.

Directly supported the Sr. VP of Customer Care with strategic initiatives
across energy efficiency portfolio, billing & customer care, and field
services.
• Led various lean six sigma projects to achieve savings and optimize
performance. Developed process maps, analyzed customer needs,
conducted data analysis, and implemented tools and processes to drive
improvements.
• Managed portfolio of energy efficiency programs and contract life cycles
including execution, extensions, renewals

Worked with healthcare clients on operations and strategy projects. Key
projects included:
• UCSF: Determined key business objectives and technical requirements for
an electronic medical records (EMR) system. Documented process flows.
Led team of 4 analysts to integrate an EMR system for UCSF. Managed
vendors & provided operational support. Developed training & support
materials.
• Kaiser Permanente: Conducted current state assessment and gap analysis;
presented finding & recomendations.