Functional Skills
Product Strategy
Go-to-market Strategy
Customer Segmentation
Product Launch
Marketing Strategy
5
years
Years of Experience
9/16
Member Since
Experience
Gusto
Start-Up
Product Marketing Manager
• Owned product marketing (messaging, value proposition, customer segmentation, collateral development) responsibilities for Gusto's Benefits launch
• Conducted conversion funnel analyses of users in the sign-up flow; developed Looker dashboards to drive insights for customer acquisition and conversion rate lift
• Led product prioritization process for feature and internal tool development for CX org
• Managed a team of eleven that focused on onboarding large, strategic accounts to the Gusto
• Conducted conversion funnel analyses of users in the sign-up flow; developed Looker dashboards to drive insights for customer acquisition and conversion rate lift
• Led product prioritization process for feature and internal tool development for CX org
• Managed a team of eleven that focused on onboarding large, strategic accounts to the Gusto
Google
Operations
Manager, Advertiser Technical Services
• Managed team of Technical Account Managers and vendors servicing the DoubleClick Digital Marketing product suite across Australia, Southeast Asia, and India
• Supported and led all scalability projects within the region resulting in savings of 6,000 hours (35% productivity gain per Account Manager)
• Developed India offshore operations to handle 80% of query volume while maintaining satisfaction scores above global average
• Recognized with 45 bonuses from peers during time at Google
• Supported and led all scalability projects within the region resulting in savings of 6,000 hours (35% productivity gain per Account Manager)
• Developed India offshore operations to handle 80% of query volume while maintaining satisfaction scores above global average
• Recognized with 45 bonuses from peers during time at Google