Sector Experience

Healthcare
Retail
Social & Public Sector
Technology
Consumer Goods
30
years

Years of Experience

7/14

Member Since


Experience

 
Horwitz & Co LLC Management Consulting
President
05/2002 - Present
A former Boston Consulting Group consultant and also entrepreneur (having launched a venture-backed startup several years ago and served as it's COO for three years), I now have my own consulting practice. I focus on strategy and business plans for growth - helping return companies to growth, launch new products or divisions. I teach entrepreneurial strategy at the graduate level at Boston University. Re-started in 2002, I also operated as independent from 1995-1998.

EasyAsk, Inc Start-Up
VP marketing and strategy
05/2001 - 05/2002
I was hired by the CEO to develop growth strategies and marketing implementation plans for this enterprise software company focused on search for e-commerce companies. I restructured the marketing approach and materials to better focus on the buyer's needs, and identified market segments for expansion.

Sprockets.com, Inc Start-Up
Co-founder/ Chief Operating Officer
08/1998 - 04/2001
Co-founded this internet company that provided an inter-enterprise collaboration platform for creative and marketing professionals and their production partners. Built from co-writing the business plan that raised, in total, $12 million in venture capital. Grew to 36 staff in four states. Were beginning to gain traction with major customers, including EMC, Delta Airlines and Dreamworks, but did not get enough traction to survive the bursting of the

Horwitz & Co Management Consulting
President
08/1995 - 08/1998
This was my first iteration of my consulting practice. I interrupted the practice when a colleague and I identified the opportunity that became Sprockets.com.

Bradlees, Inc. Corporate Strategy & Development
VP marketing
05/1994 - 05/1995
I was hired by the CEO of this multi-billion dollar discount department store to try to put the chain back on a growth trajectory. Developed completely new marketing positioning and strategy, re-structured the advertising department (reducing costs by ~$8 million while taking staff from 50 to 35), reduced ad creation lead time by 25%. Market forces and other forces - including internal challenges - led to the firm filing for bankruptcy in 1995.