Lead digital marketing analytics responsible for execution of all marketing campaigns and corresponding analyses
Evaluate the efficacy of a suite of digital marketing approaches & work w/ vendors to drive marketing strategiesElaborate digital campaign results and other marketing activity KPIs to executives and board members

Lead a team of 3 within Strategic Analytics group responsible for ensuring seamless delivery of 40+ active deliverables per month for over 20 internal and external clients
Provide consultative business insights backed by data analytics and SaaS options for BD to win new projects
Conduct proactive analytics integrating a union of BI tools, CRM, HRMS, Expense Management to disclose current business situation and to initiate strategic moves

Primary client day-to-day contact to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results
Work with leading Pharmaceutical, Bio-pharma, and CSO clients to provide SaaS or analytical products
Implement and administer standalone web app platforms leveraging 3rd party cloud hosting to meet analytics needs

Conducted projects for the largest pharmaceutical companies across various practices including sales & marketing strategy, segmentation, territory alignment, sales force size & structure, and Pharma Rebate Admin, etc.
Developed best practice for sales operations in medical device industry in Asia, including customer relationship management, sales performance evaluation, incentive compensation, and medical education strategy & tactics