20
years

Years of Experience

4/17

Member Since


Experience

 
Foundermark Start-Up
CMO, Strategic Advisor
02/2017 - Present
Tech focused R&D company and start-up incubator; helping build category-defying digital businesses with passionate entrepreneurs.

Society+ Marketing
Chief Brand Officer
08/2016 - Present
Recruited by co-founders to help build the brand and to create a high-impact marketing organization to strengthen the company as it embarks on a Series A funding round. Developing marketing strategies to forge a personal relationship with our customers through engaging and thought-provoking content and creating a powerful voice in the body positive community. Driving consistent revenue gains (400% growth in '16) and increasing profitability through incorporating best practices across our marketi

National Geographic Partners Marketing
SVP, US Marketing
01/2013 - 12/2016
Recruited by Chief Marketing Officer (currently CEO) to provide strategic leadership and creative focus for National Geographic Channel’s and National Geographic WILD’s marketing. Charged with leveraging data analytics and brand/portfolio strategy to bring sophistication to integrated marketing planning and strategy development, transforming the marketing organization into a proactive, big-thinking organization, leveraging internal media properties, and creating partnerships with sister networks

Turner Broadcasting Marketing
VP Marketing, truTV
10/2011 - 12/2012
Key member of network’s senior leadership team. Charged with developing and executing the network’s strategic vision for building greater brand equity and driving increased tune-in and consumption of multi-platform content. Led a team of six professionals.

ESPN, Inc. Marketing
Senior Director, Brand Marketing & Social Media
07/2006 - 10/2011
Headed a key integrated marketing team charged with strengthening, growing, and protecting core ESPN brands. Directed internal groups and Disney Company constituencies on critical strategic projects to maintain brand consistency. Hired and developed a team of ten professionals.

AB InBev Marketing
Senior Brand Manager
01/2005 - 07/2006
Reported to chief marketing officer. Led all commercial efforts in U.S for primary Global Flagship Brand and two other brands of world’s largest brewer. Responsible for strategic development of all consumer and customer programs, including managing long-range planning and portfolio volume forecasting. Liaised with Global Brand Leadership team, supervised two professionals and led cross-functional business teams.