Software Skills
Python
Pandas
VBA
JavaScript
SQL
Microsoft Excel
Matplotlib
SciKit-Learn
Sector Experience
Retail
Media & Entertainment
Business Services
Consumer Goods
Life Sciences & Pharma
Languages
Cantonese
21
years
Years of Experience
2/20
Member Since
Bulge Bracket Investment Banks
Fortune 500
Top Consulting Firms
Experience
Nelcorp LLC
Management Consulting
Independent Consultant
Independent Management Consultant:
Jenny Craig Analytics:
Assisted the Chief Marketing Officer to understand customer behavior across the digital ecosystem. Responsibilities included data quality assurance, tag management and website analysis to generate insights and recommendations for improved performance.
Manifesto Growth:
Identified and developed company wide data strategy for global media corporation across consumer and B2B products.
Jenny Craig Analytics:
Assisted the Chief Marketing Officer to understand customer behavior across the digital ecosystem. Responsibilities included data quality assurance, tag management and website analysis to generate insights and recommendations for improved performance.
Manifesto Growth:
Identified and developed company wide data strategy for global media corporation across consumer and B2B products.
Vitamin Shoppe
Marketing
Senior Director, Digital Analytics & Testing
Head of Digital Analytics & Testing department for digital commerce division. Reinvention of department from the bottom up through development of multi-year strategic road map, developing business cases for financial return, and recruitment / training of new team members.
Interpublic Group
Marketing
(VP) Group Director, Marketing Analytics
Data strategy & analytics lead with overall responsibility to build a next generation team that leverages the latest solutions in mar-tech to deliver results and insights connected to business objectives.
Omnicom Group
Marketing
Director, Marketing Sciences
Data & analytics lead for clients across multiple categories including CPG, Retail and Financial Services. Leading teams responsible for application of all data related resources including 1st party CRM data, proprietary internal solutions, syndicated industry research, 3rd party data vendors, and technology partners that range from new startups to multi-billion dollar corporations.
Macy's
Marketing
Senior Manager, Customer Strategy & Intelligence
Developed customer centric strategies through detailed analyses of proprietary data housed within Macy’s database of customer information, transactions and shopping behavior. Team lead responsible for development of Testing & Measurement protocols for customer focused programs and initiatives
Open Sandbox, LLC
Start-Up
Product Manager / Founder
Created web application prototype that leveraged proprietary data to provide job seekers with curated tools and information. Responsible for all aspects of product development and company operations
Estee Lauder
Marketing
Global Brand Manager
Responsible for all aspects of global Men's skincare brand from go-to market launch programs and advertising campaigns to production decisions and sales strategies across all consumer touch points
Accenture
Management Consulting
Management Consultant
Evaluate Marketing programs for Fortune 500 clients to drive iterative improvements through actionable insights.
WPP
Marketing
Media Planner
Managed cross-functional teams to implement media plans across traditional and digital channels developed through analysis of syndicated research, competitive benchmarking and target audience segmentation
JPMorgan Chase & Co
Marketing
Marketing Assistant
Direct report to the Chief Marketing Officer and assisted in the preparation of C-Suite presentations