Software Skills

Python
Pandas
VBA
JavaScript
SQL
Microsoft Excel
Matplotlib
SciKit-Learn

Sector Experience

Retail
Media & Entertainment
Business Services
Consumer Goods
Life Sciences & Pharma

Languages

Cantonese
21
years

Years of Experience

2/20

Member Since


Bulge Bracket Investment Banks
Fortune 500
Top Consulting Firms

Experience

 
Nelcorp LLC Management Consulting
Independent Consultant
02/2016 - Present
Independent Management Consultant:

Jenny Craig Analytics:
Assisted the Chief Marketing Officer to understand customer behavior across the digital ecosystem. Responsibilities included data quality assurance, tag management and website analysis to generate insights and recommendations for improved performance.

Manifesto Growth:
Identified and developed company wide data strategy for global media corporation across consumer and B2B products.

Vitamin Shoppe Marketing
Senior Director, Digital Analytics & Testing
06/2018 - 01/2019
Head of Digital Analytics & Testing department for digital commerce division. Reinvention of department from the bottom up through development of multi-year strategic road map, developing business cases for financial return, and recruitment / training of new team members.

Interpublic Group Marketing
(VP) Group Director, Marketing Analytics
07/2017 - 06/2018
Data strategy & analytics lead with overall responsibility to build a next generation team that leverages the latest solutions in mar-tech to deliver results and insights connected to business objectives.

Omnicom Group Marketing
Director, Marketing Sciences
05/2016 - 06/2017
Data & analytics lead for clients across multiple categories including CPG, Retail and Financial Services. Leading teams responsible for application of all data related resources including 1st party CRM data, proprietary internal solutions, syndicated industry research, 3rd party data vendors, and technology partners that range from new startups to multi-billion dollar corporations.

Macy's Marketing
Senior Manager, Customer Strategy & Intelligence
03/2015 - 01/2016
Developed customer centric strategies through detailed analyses of proprietary data housed within Macy’s database of customer information, transactions and shopping behavior. Team lead responsible for development of Testing & Measurement protocols for customer focused programs and initiatives

Open Sandbox, LLC Start-Up
Product Manager / Founder
03/2013 - 02/2015
Created web application prototype that leveraged proprietary data to provide job seekers with curated tools and information. Responsible for all aspects of product development and company operations

Estee Lauder Marketing
Global Brand Manager
11/2011 - 03/2013
Responsible for all aspects of global Men's skincare brand from go-to market launch programs and advertising campaigns to production decisions and sales strategies across all consumer touch points

Accenture Management Consulting
Management Consultant
11/2006 - 09/2011
Evaluate Marketing programs for Fortune 500 clients to drive iterative improvements through actionable insights.

WPP Marketing
Media Planner
06/2004 - 11/2006
Managed cross-functional teams to implement media plans across traditional and digital channels developed through analysis of syndicated research, competitive benchmarking and target audience segmentation

JPMorgan Chase & Co Marketing
Marketing Assistant
06/2003 - 05/2004
Direct report to the Chief Marketing Officer and assisted in the preparation of C-Suite presentations