Sector Experience

Retail
Travel & Hospitality
Media & Entertainment
Technology
31
minutes

Avg Response Time

23
years

Years of Experience

10/18

Member Since

Big 4 Accounting

Experience

 
 
Management Consulting
The Asman Group, LLC - Managing Principal
11/2017 - Present
Data strategist, consultant, and trusted advisor to executive leadership teams in developing enterprise data strategy roadmaps, building data focused cultures, and driving monetization and innovation

 
Other
IgnitionOne, Inc. - VP, Data Products
01/2016 - 01/2017
Strategy leader and chief stakeholder for all data products and analytics. Owned data product development roadmap for centralizing, productizing, and monetizing data.

 
Other
Turner Broadcasting / CNN - VP, Digital Research & Analytics
01/2012 - 12/2015
Member of CNN Digital’s executive team leading all research, analytics, and qualitative measurement. Product Development and Data Strategy advisor for offerings such as CNN.com, CNN Apps, and Over-the-Top (OTT) applications such as CNNgo.

 
Marketing
Moxie, a Publicis Groupe Agency - VP, Analytics
01/2010 - 01/2012
Moved the Analytics practice beyond campaign reporting to provide clients with deep insight, actionable measurement, optimization and analysis across multi-platform and CRM initiatives.

 
Marketing
Aspen Marketing Services (Now Epsilon) - Group Director, Digital Analytics & Social Media
01/2007 - 01/2010
Built a complete digital analytics and social media practice group from the ground up for the largest privately held marketing services firm in the US, now part of Epsilon.

 
Corporate Strategy & Development
Web.com, Inc. - Director, Online Solutions
01/2004 - 01/2007
Member of the turnaround leadership team and directly involved with the rebranding of a top-tier, publicly traded Internet Services Provider. Defined and led strategy and operations for the company’s eCommerce sales and direct response marketing.

 
Management Consulting
Independent Consultant - Independent Consultant
01/2001 - 01/2004
Worked with major travel and hospitality brands using data to deliver increases in revenue, brand recognition, and customer satisfaction

 
Management Consulting
Deloitte - Technical Manager
01/1997 - 01/2000
Founding member of Deloitte’s eBusiness practice focused on web integration of ERP and CRM systems.