Functional Skills

Business Planning

Sector Experience

Retail
Media & Entertainment
Technology
2
hours

Avg Response Time

1
jobs

Jobs Completed

40
hours

Total Hours Logged

11
years

Years of Experience


Experience

 
Cardinal Blue Consulting Management Consulting
Founder & CEO
08/2017 - Present
Cardinal Blue Consulting LLC is a business advisory firm focused on the Media & Entertainment sector and the adjacent Technology and Telecom sectors. Cardinal Blue offers growth strategies, performance analyses, commercial and financial due diligence, business services throughout the production and distribution cycle, and merger integration.

FTI Consulting Management Consulting
Subject Matter Expert
08/2017 - Present
Media & Entertainment

FTI Consulting Management Consulting
Senior Consultant
11/2015 - 08/2017
Media & Entertainment

20th Century Fox Corporate Strategy & Development
Associate Manager
05/2014 - 10/2015
Analyze digital distribution strategy across all windows and support initiatives to extend TCF Film brands and properties into digital and other distribution channels
Analyze P&L impact of licensing Fox content to subscription video on-demand services
Evaluate financial and strategic merit of potential acquisition/investment targets, partnerships/JVs and organic business initiatives
Review rights management capabilities and evaluate tracking options
Present analysis and recommendations to s

StyleHaul, Inc. Corporate Strategy & Development
Business Analyst
07/2013 - 09/2013
StyleHaul is a leading online video destination for fashion, beauty and lifestyle content that serves a global audience of over 40 million engaged stylistas and fashionistas.

Tastemade Corporate Strategy & Development
Business Development Intern
09/2012 - 03/2013
Food-focused multi-channel network

Demand Media Other
Original Programming Summer Intern
06/2012 - 08/2012
At Demand Media, Gina produced a forward-looking business performance model for all long-form content associated with Demand Media’s relationship with YouTube, which included audience and distribution analysis, production efficiency analysis, revenue projections and social media tracking.

In addition, Gina developed online marketing strategies to expand distribution of the 100+ hours of programming produced in 2012 for 4 channels: eHow Pets, Heavy Petting, eHow Home, and Livestrong Woman.

20th Century Fox Marketing
Marketing, Promotion & Publicity Intern (International)
05/2012 - 08/2012
While an Intern at Fox, Gina reviewed marketing materials, supplied key facts for promotions, drafted daily press clippings, and created transcripts from international interviews for the team.

Gina also provided sales and marketing staff support during the 2012 Los Angeles Screenings, where 1297 attendees from 70 countries previewed the studio’s offerings for the 2012-13 TV season.