Provide guidance on corporate and product marketing strategy, infrastructure and tactics of eClinical software company marketing to the life sciences industry . Leading marketing optimization, including improvement and enhancement of marketing automation and CRM tools, rebrand, website update and account-based marketing initiative.

Provide marketing counsel to a variety of clients, with a focus in private equity and venture capital growth companies, B2B technology solutions and healthcare. Develop marketing strategy and plans, including brand strategy. Significant experience in assessing the market, analyzing trends and competition and developing positioning, value propositions and message platforms.

Developed marketing organization and created brand strategy and plan to elevate presence of Emmi, a patient engagement technology company, to grow revenue and demand for acquisition. Created and executed public relations plan to elevate thought leadership in market. Acquired by Wolters Kluwer Health in November 2016 and led brand integration work, including the development of new marketing materials, digital presence and sales enablement tools.

Provided senior marketing leadership and led teams of 5-22 across the functional areas of corporate marketing and communications, product and segment marketing, creative services and event management. Developed integrated corporate marketing team for StayWell, following two mergers and amidst ongoing organizational transition. Provided ongoing counsel to CEO, parent company and private equity executives regarding issues and opportunities related to the integration.

Directed marketing department, including high-level strategy, management and execution of activities including brand strategy and positioning, public relations, thought leadership, digital strategy, engagement marketing, advertising and lead generation. Participated in strategic planning for major business initiatives, including partnership with Wellness & Prevention, Inc. and a joint venture with Humana.

Provided strategic counsel to clients and supervised teams to ensure effective program execution and profitability. Clients included Curves, Wyeth’s Prevnar 13, and Wrigley. Managed P&L for portfolio of business.

Developed senior client relationships and strategic plans for healthcare clients; served as program director for account teams; oversaw all financial aspects for 8-10 clients in multiple sectors of the healthcare industry.

Managed all facets of public relations programs, profitability and supervised teams. Stabilized and expanded Imitrex business by increasing communication, delivering results and maintaining high client satisfaction.

Directed corporate sponsored programs for AMA and AMA Foundation. Directed the AMA’s Health Literacy Campaign, increasing physicians’ awareness of health literacy. Acted as AMA representative to the Board of Directors of the Partnership for Clear Health Communication. Marketed and secured sponsorship from pharmaceutical companies for a portfolio of continuing medical education (CME) programs.