Founder and Principal Consultant
Fundamental Consulting helps clients develop better strategy and adopt more effective processes that lead to sustainable success. Fundamental's approach is adapting Amazon best practices to help clients achieve their desired outcomes.

Unifai's mission is to enable People Managers and their teams to discover their full potential through strong, consistent, and emotionally intelligent leadership.

We believe that technology can be a great enabler for leaders in a world where leading others is increasingly challenging.

Physical Retail Technology: Led strategic projects within Amazon’s Physical Stores organization, delivering innovative physical retail shopping experiences. Founding product team member for Amazon One, a customer identity and payments product for physical retail. Managed launch of Prime rewards program at Whole Foods Market.

Cloud Drive: Managed subscription business and product for Cloud Drive - Amazon's consumer-facing cloud storage offering.

Drove category management for Starbucks Tea business, including product portfolio management and new product introduction. Developed category growth strategy using market test results and customer insights, leading to the launch of a new Tea beverage (March 2017).

Amazon Prime: Led a team of product managers responsible for launching program benefits that drove engagement and new member acquisition (Audible Channels, Twitch Prime, Prime Reading).

Delivery Experience: Managed Amazon’s global free shipping programs and focused on increasing program profitability and improving the customer experience.

MBA Summer internship
Developed rewards program that drove AT&T Retail employee engagement around hitting customer experience metrics.

Owned forecasting and analysis for Ariba's Global Services Organization; coordinated planning efforts between Operations and Corporate Finance; forecasted expenses and revenues within 2% accuracy.

Designed and implemented an operational planning model for a growth area of the business that reduced costs by 10% and allowed for more accurate staffing of customer projects.

Conducted requirements gathering sessions with clients to evaluate current business processes and recommended areas for improvement; acted as liaison between business teams and technical experts to ensure that clients’ requirements were met in the design of the IT system (primarily PeopleSoft/Oracle applications).