Hired and lead 15 people in Product Marketing, Sales Enablement, and Training to grow the company’s install-base by 50% and increase revenue by 30% YOY (>$500M)
Lead VOC customer intelligence. Developed strategic GTM vision and oversaw all phases of execution,
including product packaging framework, branding, pricing, sales developmen

Responsible for driving customer engagement and retention efforts for all titles. Owned marketing channel and promotional strategy, partnerships and automation infrastructure. Increased high-value player retention and monetization velocity, generating 500% return on ad spend (ROAS)
Championed voice of the customer, managed Player Community Management teams to boost
customer engagement, satisfaction and spend, generating 19% lift in monthly active users (MAU) over 90 days

Successful exit in 2018
Lead team of 4 product marketers tasked with repackaging and positioning Protagonist’s SaaS analytics platform. Grew sales pipeline by 4x, sales qualified leads by 2x, and reduced sales cycle by 20% over 180 days
Led GTM strategy, implemented a launch strategy that spanned website and marketing content, sales tools, training, market segmentation and pursuit plan, demand gen content sequences, sales scripts, objection handling, customer webinars and solution guides

Lead a group of 3 Product Managers responsible for defining and executing all aspects of GTM and product strategy to accelerate growth of programmatic direct marketing solutions, including Direct Mail, Logistics and Fulfillment: a +$280M business accounting for >60% total company revenue, the #2 offering in the US

Technical sales lead for the company’s mobile marketing business, driving highly successful sales demos and
performance across SMS, Mobile Web and Applications, Attribution and Location-based Targeting
Achieved 125% goal and 40% revenue growth through 3 net-new enterprise wins and 4 strategic account up-sells across Retail, Healthcare, Banking and Consumer Services; AOV $200K