Responsible for end-to-end B2B marketing. Own both the marketing and inside sales functions.

Marketing consultant for pre-IPO companies, Fractional CMO, advisor board member at early-stage startups

▪ Responsible for overall B2B product marketing strategy for new game developer acquisition
▪ Owned developer and partner-facing marketing, including top-funnel-focused webinar strategy, paid social & SEM, and a blog/social refresh
▪ Managed 2 marketing specialists and 1 graphic designer, driving marketing strategy and an overhaul of all messaging, landing pages, and lead forms

▪ Led overall product marketing strategy, including GTM, new pricing implementation, sales enablement, persona development, customer segmentation, and management of 2 product marketing managers
▪Drove overhaul of corporate messaging and communications strategy, centralizing value propositions and developing an extensive training & certification program for sales and customer success teams

Led overall marketing strategy and operations, including product marketing, demand generation, pipeline optimization, partnerships, field marketing, PR strategy, and content marketing
▪ Managed 3-person team of marketing managers and $1M+ annual marketing budget to support customer acquisition and retention across U.S., Mexico, and Brazil, reporting directly to CMO and CEO

Marketing across a few startups.