Software Skills

Microsoft Excel
Microsoft PowerPoint
Microsoft Word
PowerBI
Python
R
SQL
Tableau
Qualtrics

Sector Experience

Retail
Travel & Hospitality
Media & Entertainment
Telecom
Consumer Goods

Languages

English
Spanish
Portuguese
1
hour

Avg Response Time

2
jobs

Jobs Completed

93
hours

Total Hours Logged

22
years

Years of Experience

Experience

 
SciMark Data Science / Analytics
Managing Director
05/2015 - Present
Consult with clients to predict customer lifetime value by applying probability models, such as Pareto/NBD, to individuals' transaction histories. Implement a test & learn approach to growing CLV, revenue, and profit through targeted marketing actions.
Endeavor Miami Start-Up
Volunteer Mentor and Panelist
10/2016 - Present
Support the selection process of Endeavor entrepreneurs by interviewing candidates and participating in panels. Mentor and advise selected entrepreneurs regarding data analytics for their customer, retail, media, marketing, and branding information.
University of Miami Herbert Business School Data Science / Analytics
Lecturer and Career Coach
03/2018 - Present
Teach Marketing Research and Analytics to graduate and undergraduate students. Career coach to students within the Master of Science in Business Analytics program.
De La Riva Group Management Consulting
Vice President
09/2013 - 05/2014
Business Development for Latin American Regional and US Hispanic primary market research services.
Millward Brown China Management Consulting
Group Account Director
06/2011 - 10/2012
Led account team delivering Chinese component of global Tracking study for The Coca-Cola Company, one of the agency’s largest clients, including the Coca-Cola, Sprite, and Minute Maid brands. Responsible for several million dollars of business and managed team of seven.
GfK Customer Research North America Management Consulting
Vice President
04/2009 - 03/2011
Led client engagements totaling several million dollars for the Brand and Communications practice area. Achieved turnaround and exceeded profitability target on agency’s largest global Tracking project, for the Brown-Forman Corporation, including the Jack Daniel’s brand.
Bacardi Global Brands Research
Director Planning & Research Americas – Senior Global Brand Planner
05/2001 - 07/2008
Key leadership role in transforming Market Research function from project-based to Planning focus. Proactively delivered influential planning expertise to global brand teams and to local market business units, primarily in the Americas region and additionally in Asia Pacific. Core team member and change agent on Global Brand Executive teams and in the global strategic brand and portfolio planning process. Passionate advocate for voice of the consumer in global cross-functional teams.
MeasureCast (now Nielsen Audio) Start-Up
Vice President Research
01/2001 - 04/2001
Chief Research Officer for start-up service measuring the size and composition of online streaming media audiences. Represented the company and its methodology to media research community, and supported sales to broadcasters and advertising agencies. Successful exit via acquisition by Nielsen.
MTV Networks Latin America Media & Communications
Research Director
02/1999 - 09/2000
Led all Media Research for MTV and Nickelodeon cable television and online media businesses in Latin America and implemented regional components of global projects. Managed five direct reports and $1 million budget.
Supported Ad Sales in achieving record-breaking revenue results, increasing over 60% versus previous year.