Software Skills
ActiveCampaign
Google Analytics
Google Tag manager
Hotjar
Hubspot
Intercom
Marketo
Salesforce
Shopify
UI/UX Design
Certifications
Bing Ads Accredited Professional
Google Ads Certification
Salesforce Marketing Cloud Email Specialist
Sector Experience
Retail
Financial Services
Business Services
Technology
Consumer Goods
Languages
English
12
years
Years of Experience
9/20
Member Since
Experience
Self-Employed
Marketing
Growth Marketing Consultant
- Working with various start-ups & scale-ups as a growth advisor, digital strategist & marketing consultant
- Helping founding teams to design their Go-To Market strategy, develop their messaging & position their brands to resonate with their ideal target audience
- Advising clients on paid, organic and referral marketing tactics to simplify & clarify their team's focus & impact
- Guiding key tasks like outsourcing & recruiting, gathering competitive & market research, & integrating MarTech
- Helping founding teams to design their Go-To Market strategy, develop their messaging & position their brands to resonate with their ideal target audience
- Advising clients on paid, organic and referral marketing tactics to simplify & clarify their team's focus & impact
- Guiding key tasks like outsourcing & recruiting, gathering competitive & market research, & integrating MarTech
Foleon
Marketing
Head of Marketing
- Designed GTM strategies & implemented programs & processes to support the creation & acceleration of demand
- Worked closely with executive team to develop a long-term strategy including growth plans, target markets & key personas
- Expanded SEM program by targeting, optimizing, & testing high value keywords, generating $2.27M in sales pipeline
- Scaled the demand generation strategy using LinkedIn, Facebook & IG Ads, & multi-channel retargeting to lower CAC CPL-26%
- Worked closely with executive team to develop a long-term strategy including growth plans, target markets & key personas
- Expanded SEM program by targeting, optimizing, & testing high value keywords, generating $2.27M in sales pipeline
- Scaled the demand generation strategy using LinkedIn, Facebook & IG Ads, & multi-channel retargeting to lower CAC CPL-26%
Linx Communications
Marketing
Chief Growth Officer (CGO)
- Led the strategy and execution of multiple growth marketing plans using paid, earned and owned media
- Help cut costs by +15% by implementing new systems, tools and workflows across each department
- Increased paid search ROI by avg. of +30% by optimizing Google Ads accounts
- Redesigned the email lifecycle & abandon cart programs of a $100M vitamin company
- Help cut costs by +15% by implementing new systems, tools and workflows across each department
- Increased paid search ROI by avg. of +30% by optimizing Google Ads accounts
- Redesigned the email lifecycle & abandon cart programs of a $100M vitamin company
True North Strategy Group
Marketing
Chief Growth Strategist, CEO & Co-Founder
- Worked with various startups, scale-ups & SMB's across various industries & markets to help them grow with digital marketing
- Built several websites, generated 7-figures of sales with Facebook Ads, setup multiple B2B/B2C sales funnels, nurtured & qualified thousands of leads using content & automated emails
- Leveraged onsite & offsite SEO to increase traffic by 300% in 8-mo's for a law firm
- Conducted multiple rebrands, value proposition workshops & site redesigns within SaaS, eCom & B2B
- Built several websites, generated 7-figures of sales with Facebook Ads, setup multiple B2B/B2C sales funnels, nurtured & qualified thousands of leads using content & automated emails
- Leveraged onsite & offsite SEO to increase traffic by 300% in 8-mo's for a law firm
- Conducted multiple rebrands, value proposition workshops & site redesigns within SaaS, eCom & B2B
Way of Life Athletic Co. (WOLACO)
Marketing
Digital Marketing Director
- Spearheaded the growth and expansion of a fast growing e-commerce brand by increasing revenue MoM
- Led the business from zero ad spend to +$15k/mo. using a series of channels: FB/IG (3.5x), SEM (3x), PPC (3x), AMZ (2x) & PLA (7x)
- Increased online signup rate from 2.5% to +7% by implementing a/b testing, onsite retargeting & exit-intent popups
- Launched & optimized the two most successful marketing campaigns of the team's history (i.e. Merch Madness, Black Weds)
- Led the business from zero ad spend to +$15k/mo. using a series of channels: FB/IG (3.5x), SEM (3x), PPC (3x), AMZ (2x) & PLA (7x)
- Increased online signup rate from 2.5% to +7% by implementing a/b testing, onsite retargeting & exit-intent popups
- Launched & optimized the two most successful marketing campaigns of the team's history (i.e. Merch Madness, Black Weds)
Contract
Marketing
Digital Marketing & Facebook Ads Consultant
- Led a 2-day, four hour training on how to properly leverage Facebook's advertising platform to drive significant ROI
- Developed the GTM strategy for a ventured-back FinTech startup disrupting the big banks with a mobile banking solution
- Implemented behavioral onsite popups & performed conversion rate optimization for a venture-backed eCommerce brand (B2C)
- Developed the GTM strategy for a ventured-back FinTech startup disrupting the big banks with a mobile banking solution
- Implemented behavioral onsite popups & performed conversion rate optimization for a venture-backed eCommerce brand (B2C)
Epsilon
Marketing
Account Manager, Digital
- Collaborated with Acct. Director to ensure smooth operations & effective management of each of our clients' digital programs
- Worked cross-functionally with various departments & internal teams to effectively monitor, track, & manage the daily operations
- Extracted custom reports, manipulated data & applied relevant analysis to improve each of our clients' email programs
Primary Clients: Dick's Sporting Goods, Barnes & Noble, Burlington Coat Factory & Mars PetCare
- Worked cross-functionally with various departments & internal teams to effectively monitor, track, & manage the daily operations
- Extracted custom reports, manipulated data & applied relevant analysis to improve each of our clients' email programs
Primary Clients: Dick's Sporting Goods, Barnes & Noble, Burlington Coat Factory & Mars PetCare
Epsilon
Marketing
Account Executive, Digital
- Responsible for the day-to-day operations & timely delivery of email programs for multiple Fortune 500 companies
- Effectively bridged knowledge & communication gaps by serving as the liaison between client staff & technical delivery teams
- Awarded the annual Financial Market Mover's Award for displaying exceptional work across each of my accounts
Primary Clients include: Ford Motor Company, Mars PetCare & Synchrony Financial Bank
- Effectively bridged knowledge & communication gaps by serving as the liaison between client staff & technical delivery teams
- Awarded the annual Financial Market Mover's Award for displaying exceptional work across each of my accounts
Primary Clients include: Ford Motor Company, Mars PetCare & Synchrony Financial Bank
Wesleyan University
Other
Course Lead Instructor, Entrepreneurship
- Designed & taught a full-credit course on Entrepreneruship to my peers
- Structured it with weekly activities building upon one another to teach practical skills for navigating the entrepreneurial journey
- Hosted a 'Shark Tank'-like pitch-a-thon where students had to present a viable business idea & request funds from a panel of Entrepreneurs, Angel Investors & VC alums
- 1 of 4 students invited to give a keynote at the Annual Board of Trustees dinner for showing Intellectual Curiousity
- Structured it with weekly activities building upon one another to teach practical skills for navigating the entrepreneurial journey
- Hosted a 'Shark Tank'-like pitch-a-thon where students had to present a viable business idea & request funds from a panel of Entrepreneurs, Angel Investors & VC alums
- 1 of 4 students invited to give a keynote at the Annual Board of Trustees dinner for showing Intellectual Curiousity
Contract
Marketing
Freelance Digital Marketer
- Redesigned & built a mobile responsive website that was optimized for conversions for a memorial services company
- Designed & built the brand identity & lead gen website of a catering company
- Created the content & distribution plan for NY's largest, privately owned petstore
- Produced all the visual assets by shooting custom photography & performing the necessary graphic design work
- Helped optimize their site for local SEO & managed all of their social media accounts
- Designed & built the brand identity & lead gen website of a catering company
- Created the content & distribution plan for NY's largest, privately owned petstore
- Produced all the visual assets by shooting custom photography & performing the necessary graphic design work
- Helped optimize their site for local SEO & managed all of their social media accounts