17
years

Years of Experience

9/17

Member Since

Experience

 
Time Inc. Marketing
Senior Marketing Manger
08/2005 - 09/2016
My primary role was to drive business growth by developing and executing Marketing strategies across online channels (paid media, social, e-mail, branded websites, mobile, partnership development, & affiliate).

I owned the P&L and managed the Marketing process from end-to-end (Strategy and Media Planning/Creative Development/Tactical implementation/Measurement, Attribution & Optimization).

Experience with Branding, Engagement, Conversion Funnel, Performance Analytics, Lifetime Value, CRM
Bertelsmann Music Group Marketing
Senior Marketing Analyst
02/2001 - 07/2003
Collaborated with the Marketing Department to improve profitability of Member Acquisition strategies for the BMG Direct music club
CBS Television Network Accounting
Senior Financial Analyst
08/1999 - 01/2001
Managed monthly analyses of operating and project expenses for financial planning and flash reporting purposes within the Marketing/Promotions and Media Relations Departments
Auditor of Public Accounts Accounting
Staff Auditor
07/1997 - 07/1999
Analyzed and verified financial records, account balances of assets, liabilities, revenues, expenses, and other operating activities for the Commonwealth of Virginia