- My work focuses on analytics-based pricing and business strategy
- Examine price-value relationships for products in R&D and existing product portfolios, allowing clients to package products for optimum value capture
- Measure unrealized consumer willingness-to-pay, allowing a client to negotiate a 33% higher price at Walmart
- Interpret syndicated scanner and other data to improve brands’ retail and investor pitches

Consulted on sales, marketing and product strategy for emerging food/beverage/CPG companies
* Provide insights to a personal care company’s C-suite to inform business, pricing and promotion strategies
* Created data-driven selling story for a growing frozen food brand to expand retail distribution
* Developed offerings for price-pack architecture and a revenue framework to give companies tools for rapid market growth
* Helped several emerging brands develop their business models

Consulted on pricing and product strategy with Fortune 500 and private equity-backed clients
* Delivered price-pack architecture strategy and pricing process improvement projects, uncovering $500M+ in revenue gains
* Managed staff to deliver data-driven solutions, using complex primary (survey) and secondary (syndicated) data sources

Managed marketing & sales strategy and operations for my family business’s classic chocolate brand
* Created selling strategy that resulted in profitable distribution & sales growth of more than 700% with customers such as Walmart, Publix, HEB, Meijer, Ahold USA, and Shaw’s
* Gained free placement for Bosco on Seinfeld as George’s ATM code through PR outreach (1996)

Led CPG practice by helping clients transform raw data into insightful dashboards and reports
* Managed relationships and account activities for Pacific World Corp., Natrol, and Duane Reade/Walgreens
* Consulted with clients to gain timely insight for sales & marketing decisions from unstructured data

Consulted with Johnson & Johnson, Novartis, AmerisourceBergen, and others
* Authored data-driven thought leadership paper for Chain Drug Review
* Developed selling stories in multiple categories to support clients at Walmart, CVS, and other retailers
* Created price and product attribute optimization tool for a nutrition bar launch

Consulted with Welch Foods, Ken’s Foods, White Wave, Campbell Soup, Clorox, Ahold USA, and others
• Created selling stories to introduce new items, identify distribution opportunities, adjust pricing, protect items at risk, and target competitors’ items for discontinuation
* Developed propriety behavioral clustering methodology using loyalty card data
* Measured retail distribution improvements executed by 2300 associates to recapture $30+ million