Functional Skills

Product Strategy
Business Planning
Market Research
Customer Experience
Program Management

Software Skills

Basecamp
Data visualization
G Suite
Google Analytics
Google Sheets
Microsoft Excel
Content Management Systems (CMS)
Database design
GoDaddy
Dropbox

Sector Experience

Media & Entertainment
Business Services
Consumer Goods
Real Estate
18
years

Years of Experience

5/21

Member Since


Experience

 
Freelance Consultant Product Management / Strategy
Independent Consultant
01/2017 - Present
• • Provide solution-oriented Brand, Sales, Marketing and Business plans to better establish programs and objectives for various start-ups, mid-sized and national companies.
• Develop both B2B and B2C focused strategies, research initiatives and programs to enhance current and future outreach initiatives.
• Client Industry Work Includes: Construction, Real Estate, Property Investment, CBD, Cannabis & Hemp, Property Management, Automotive Programs, Mental Health and Consulting Firms

ProGroup Contracting Marketing
Vice President, Marketing & Customer Experience
07/2012 - 07/2019
• Owned end-to-end creative excellence, cohesiveness, quality control, budgeting and research analytics across all sales & marketing campaigns. Provided research analysis and trend insights to enhance corporate objectives and strategies.
• Developed and drove integrated plans across various channels including paid media, websites, digital search, social media, content & creative development, video, mobile, events, community outreach, sports marketing, sponsorships and direct mail.

Yakult USA, Inc Marketing
Marketing Associate
04/2008 - 10/2011
• Created & implemented marketing and sales strategies to produce integrated branding, creative and media plans for a World-Leading Probiotic Beverage Company within the U.S. market.
• Developed & executed social media plans across various platforms.
• Preformed researched & trend analysis.
Spearheaded Yakult U.S.A.'s initial experiential marketing programs, event sampling, tradeshows and sponsor partnership strategies.
• Forecasted & tracked marketing budgets in excess of $9MM.


Campaigners, a division of Advantage Sales & Marketing Marketing
Marketing Promotional Manager
02/2006 - 01/2008
• Managed, organized and implemented marketing plans for fortune 500 clients within the consumer electronics category at a promotional marketing agency.
• Coordinated and executed events and conventions throughout the nation.
• Evaluated and determined specific marketing needs to effectively increase sales of products.
• Interviewed, hired and managed up to 100 people throughout the United States for various promotional events.