Conducting quantitative market research for a variety of clients

• Managed a panel of customers across all lines of business and executed custom research based on continuously evolving internal business partner needs
• Performed in depth analyses of raw and crosstab datasets to discover and deliver insights, findings, and actionable business recommendations for executive level consumption through the use of storytelling and other reporting techniques

• Designed extensive quantitative surveys for clients from a variety of fields to answer key research objectives by incorporating advanced analytical techniques including, but not limited to, segmentation, driver analysis, conjoint analysis, TURF analysis, and maximum difference scaling
• Managed international pharmaceutical qualitative research, including one-on-one interviews and focus groups with patients and physicians

• Oversaw the Digital Banking Governance process to ensure that all change executed on Bank of America’s online and mobile platforms received the proper assessment rigor and executive approvals
• Collaborated with primary and secondary market research partners at Bank of America to gain insights that help shaped the Digital Banking strategy and annual portfolio of projects
• Managed a primary market research study to determine mobile priorities for Small Business Banking

• Managed 20+ domestic and international primary quantitative and qualitative research projects each year for Fortune 500 companies in the healthcare, financial, technology, and retail sectors
• Developed custom research proposals for clients based on their business questions and objectives
• Analyzed complex quantitative datasets and qualitative research findings through various advanced techniques to identify meaningful insights and create strategic and actionable recommendations

• Executed market research projects in their entirety, with the assistance of multiple direct reports
• Applied multiple advanced quantitative techniques for analyzing data and determining insights

• Coordinated project responsibilities between clients, vendors, and internal project teams
• Ensured regulatory compliance for clients, particularly related to the privacy of research respondents