Reported to VP of Marketing. Developed, executed and optimized demand generation strategies to acquire, retain and engage healthcare professionals to recommend the Philips Lifeline medical alert service.
• Increased medical alert service installation rate 133% and reduced cost/install 28% by testing contact strategy to healthcare professionals.
• Reduced cost per healthcare professional lead 76% by launching digital content promotion strategy.

Reported to SVP of Marketing. Managed team of 4 in the planning and execution of integrated online and offline demand generation strategies across 4 business channels.
• Collaborated across organization to develop and execute closed-loop demand generation strategy in support of SaaS product launch; leveraging website, Pardot marketing automation system and MS CRM.
• Increased marketing qualified leads 889% by implementing test plan including ad copy, call to action and landing page tests.

Reported to SVP of Marketing. Recommended and built scalable, repeatable and measurable infrastructure to support direct to consumer marketing campaign execution and measurement process.
• Grew direct channel revenue 17% by developing rigorous process for testing, measuring and optimizing existing programs.
• Increased unit sales 289% by launching marketing campaign targeting niche market segment.
• Improved paper product revenue and profit 50% by testing campaign creative design.