27
years

Years of Experience

2/18

Member Since


Big 4 Accounting
Top Consulting Firms

Experience

 
GRO Strategies Management Consulting
Founder
07/2017 - Present
Drive breakthrough growth for lifestyle-focused consumer businesses leveraging 20+ years of strategy and marketing experience. Clients range from startups to global corporations across industries including hospitality, health, wellness, food, retail and beauty.

GSK Consumer Health Corporate Strategy & Development
Head of Integration - Global Marketing
07/2014 - 01/2017
Led integration efforts for $7 billion global joint venture with Novartis. Redesigned commercial organization to streamline operations and generate savings of $15 million. Restructured global consumer relations function handling 1 million contacts annually.

Novartis Operations
Head of Program Management Office
07/2013 - 06/2014
Led transformational organizational redesign of $3 billion consumer health business to generate savings of $50 million and enable aggressive growth. Selected by CEO to lead program and received Novartis global HR award for impact on organization. Implemented integrated communications plan to secure engagement and buy-in from 6,000 associates.

Novartis Corporate Strategy & Development
Head of Strategic Planning
01/2009 - 06/2013
Created new strategic and financial plan for $3 billion consumer health business, resulting in double-digit growth and step-change in employee engagement. Developed targeted growth plans to enter new categories and geographies. Transformed Marketing and R&D operations to increase value of innovation pipeline by 50%.

Novartis Corporate Strategy & Development
Director/Manager of Strategic Planning
01/2003 - 12/2008
Drove strategic initiatives as member of Executive Committee for $1 billion global animal health business. Redesigned sales and marketing interfaces and directed customer segmentation programs for $400 million US consumer business. Led $20 million R&D expansion and established alliances to increase pipeline value by 20%.

Novartis Marketing
Marketing Analyst
08/2001 - 12/2002
Strengthened marketing plans across $200 million US consumer business. Increased brand share and equity and capitalized on new growth opportunities.

Prophet Management Consulting
Senior Associate
08/2000 - 01/2001
Created brand identities, strategies, and implementation plans for internet start-ups.

PricewaterhouseCoopers (PwC) Management Consulting
Senior Consultant
08/1994 - 06/1998
Developed business plans and repositioning strategies for large and small retail clients. Leveraged consumer insights and competitive assessments to make improvements to marketing, store design, merchandising and customer service. Built and analyzed financial models to support business valuations and restructurings.
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