Lead consumer acquisition strategy & hands-on execution:
- marketing analytics set up, acquisition tracking, reporting
- paid social ad strategy & management
- paid search ad strategy & management
- paid media strategy & management
- creative direction/strategy, graphic design, copywriting
- email marketing & lead gen strategy
- SEO & content
- ecommerce economics - pricing, budgeting, p/l
- UX - collecting user data to analyze behavior & inform product optimizations
- CRO

After leaving Science 37 for a new opportunity with Nebula Genomics, I have stayed on in a consulting capacity for digital marketing efforts.

Perform SEO initiatives for e-commerce clients.
- keyword research and strategy
- on page optimizations
- website navigation architecture
- competitive analysis
- SEO audits
Worked part time on a contract basis.

Act as the key subject-matter expert for patient recruitment campaign setup and launch, optimization and analysis using analytics, reporting on campaign/engagement performance, and offering suggestions for campaign improvements across paid channels. Directly oversee, report on, and optimize use of ad campaign managers (such as Facebook, Google AdWords, YouTube, Snapchat, etc.) for patient recruitment.

Provide SEO and analytics consulting to startup businesses.
Worked part time on a contract basis.

* Point person for all marketing analytics, database management, email marketing, SEO, SEM paid search, Facebook advertising, marketing automation, growth and digital marketing operations.
* Earned 215k website sessions from 160k new users, 35k marketable email addresses, and 4.5k qualified leads in one year.
* Managed a 150k/month marketing budget. Reduced CPA by over 70% within 6 months.
* Improved organic search traffic 400% in 1 year.

* Promoted from Digital Marketing Project Manager to Director in 1 year.
* Managed a team of 5 digital marketing account managers and a portfolio of 40 clients, responsible for 40k in monthly revenue. Primarily SEO contracts.
* Functioned as an extension of the client’s marketing team and as their trusted advisor for all business challenges within the digital world, often exceeding their expectations of our organization’s capabilities.
* Acted as a web development/design product manager.

* Independently managed SEO campaigns for 5 clients across multiple verticals including: travel and transportation, finance, industrial products and safety, software, and e-commerce. Simultaneously supported 3-7 other account managers to brainstorm and accelerate SEO strategies for their clients.
* Promoted from Support Associate to Account Manager within 3 months of start date.
* Entrusted to manage a Fortune 100 client after 13 months.

Provided customer service to small business owners in UK and US looking to optimize their websites for better search engine visibility.

Represented company at client locations throughout Northeast USA to research and resolve environmental compliance issues. Supported three senior engineers by managing various projects to meet rigorous requirements.