Consultative advisor and engagement leader focusing on market research and consumer/shopper insights.

Accountable for developing insight-based reporting to help plan and optimize the customer buying journey.
across multi-channel marketing campaigns and CDW’s digital properties

• Identified areas of growth and new opportunities for the C-suite and Strategy team
• Evaluated customer intent, needs, expectations, perceptions, attitudes, opinions, and interests
. Identify new market opportunities
. Retail industry SME for sales leaders and category managers

Leveraged InfoScout’s proprietary consumer panel and resulting data to deliver analytic insights to InfoScout’s customers that drive increased sales and improved marketing effectiveness.
• Worked with key customers and InfoScout’s leadership to prototype and pilot new solutions and enhanced capabilities
• Key clients: Tyson, Coca-Cola, General Mills, J&J, Coty, etc

Supported VP Customer Success and VP Digital Marketing interfacing across all business channels with responsibility for all aspects of the MyReceipts digital receipt platform.
• Co-led successful onboarding process of a leading 250+ store grocery chain within my first ninety days
• Oversaw implementation of the digital receipt service across our retail partners

Served as the key client service contact for two CPG manufacturers representing $6M annual revenue
• Exceeded revenue targets by more than 10% each year
• Recruited to revitalize a challenging client.
. Improved precarious client relationship through expanded reach into Latin America and forward-looking research on macro eating trends and impact of low carb lifestyle which were used in quarterly presentations

Managed major $3mm customer satisfaction (CSAT) initiative as onsite client liaison
• Recommended strategic approach to evaluate the impact of high-profile customer reward initiative against satisfaction
• Prepared and delivered in-depth analyses highlighting ways to increase customer satisfaction levels leading to higher store sales and profits
• Developed and nurtured senior-level business partner relationships within client’s organizational structure

Successfully developed and launched a syndicated service, that tracked consumer purchasing of books using an online panel.
• Managed all aspects of product development from product requirements, vendor selection, reporting tools, etc.
• Acquired charter subscription clients including Random House, Scholastic, and Zondervan
• Exceeded revenue targets