• Assisted to create go-to-market strategy and identified potential target clusters and drafted a message to reach the clusters.
• Identified channel partners and increased lead generation by 10%.
• Had white paper published and executed white paper campaign to generate over 10K impressions.
• Helped to create marketing materials to exhibit at a trade show and generated inquiries and identified potential partners.

• Led project to build a digital marketing platform where Salesforce, Pardot, and the PCDC website are seamlessly integrated.
• Revised key metrics to accurately calculate social media / Email campaign performance.
• Oversaw marketing calendar including scheduling and planning for contents.

• Implemented and executed end-to-end marketing strategies across all channels.
• Influenced over $300K opportunities by running customized campaigns.
• Partnered with agencies to develop sales enablement and generated demands.
• Ran successful lead nurturing campaigns based on Sales pipeline analysis.

• Helped small business owners (SMB) to improve areas including branding, social media strategies and customer journey.

• Led web design / web development project that increased usability and extended market reach to new audiences to increase enrollment of multiple universities on the campus.
• Initiated and managed social media community with followers from over 15+ countries.

• Closely worked with channel partners to identify and generate new opportunities through co-branded marketing activities.
• Helped sales team for new business development.
• Led monthly webinars to empower sales team with market / customer insights and product knowledge.