Functional Skills

Marketing Strategy
Strategy Development
Revenue Growth
Promotional Strategy
Product Launch
Product Strategy
Growth Marketing
Go-to-market Strategy
Digital Marketing / Advertising
Content Marketing

Software Skills

Adobe Creative Cloud
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premier Pro
CSS
Google Tag manager
HTML

Sector Experience

Telecom
Technology

Languages

English
Italian
Spanish
19
years

Years of Experience

9/20

Member Since


Experience

 
Superior Sensor Technology Marketing
Vice President, Marketing
10/2020 - Present
As VP, lead demand generation, product strategy/roadmap, marcom/PR, digital marketing, video creation.
• Grew sales pipeline 67% and expanded website traffic and engagement 10x in first 24 months.
• Create stream of digital marketing programs with ROI potential of 2800%.
• Redesign/code website, write blogs, industry articles and white papers emphasizing unique value prop.
• Make 2D/3D animated videos in-house for explaining our technology and introduce new products.

Pixelworks Inc. Corporate Strategy & Development
Executive Vice President and GM
11/2017 - 08/2020
• Established team in Asia and grew mobile video IC business 17X in 24 months.
• Managed relationships with senior executives at Tier 1 customers and strategic partners.
• Defined and expanded product offerings to include software and cloud-based (SaaS) video processing.
• Developed business plans and go to market strategy to enter telecom and automotive markets.
• Structured licensing and partnership deals with Qualcomm and GUC.
• Negotiated deals with major OEMs in Japan & China.

Synaptics Inc. Product Management / Strategy
Vice President of Marketing
03/2015 - 11/2017
• Closed sales of next generation ICs with Samsung, Huawei (new customer) and vivo (new customer).
• Brought three products generations from infancy (definition) through development to commercialization.
• Led product expansion from capacitive to optical fingerprint sensors and fusing of multiple biometric
• Defined next generation product to implement fingerprint sensor in automotive (Mercedes).
• Developed go to market strategy to double business unit revenue within 12 months.

KeyLemon SA Marketing
Vice President, Sales & Marketing
10/2013 - 03/2015
KeyLemon was a provider of SaaS and PaaS face recognition and voice biometric technologies serving education, financial services, medical, web-based business applications, and automotive markets.
• Developed marketing and go to market strategy that grew 2014 revenue 271% compared to 2013.
• Closed new business contracts with customers in Canada, Germany, Japan, Russia, Singapore, UK and US.
• Formed partnerships with leaders in mobile payment, PaaS, biometric and tier 1 automotive.

CloudTC/Vixtel Inc. Corporate Strategy & Development
President and CEO
05/2011 - 09/2013
Vixtel was a provider of cloud-based telephony solutions headquartered in Australia. CloudTC was a leader in providing businesses smart IP phones and applications based on Android. Vixtel acquired CloudTC.
• Executed go to market plan successfully launching Android platform to 38 customers on five continents.
• Raised funding & drove Vixtel acquisition expanding market opportunity with monthly recurring services.
• Successfully transitioned two reference designs into production to Asia.

Atrua Inc Corporate Strategy & Development
President & CEO
07/2003 - 06/2009
Acquired by Authentec, Atrua was the leading provider of fingerprint sensors and software algorithms.
• Raised over $51M in venture capital from Nokia, Ericsson, Intel, Acer and Shanghai Hua Hong Group.
• Captured market leadership by winning 81% of mobile phone launches with fingerprint sensors.
• Acquired company (Varatouch) to offer new product line, expanding business 27%.
• Set up subsidiary in China to support burgeoning local market, capturing 99% market share.