Functional Skills
Business Unit Strategy
Business Planning
Market Research
Customer Segmentation
Primary Research
Software Skills
SPSS
Certifications
CLSSGBCertified Lean Six Sigma Green Belt
Sector Experience
Retail
Travel & Hospitality
Media & Entertainment
Technology
Consumer Goods
19
years
Years of Experience
6/21
Member Since
Experience
Universal Studios Hollywood
Research
Sr. Director, Consumer Insights
Oversaw design, execution, analysis and delivery of primary consumer research and procurement of secondary market data to support Universal Studios Hollywood and CityWalk’s marketing, sales, finance, operations, food, retail, entertainment, human resources and technology (UX) teams
Worked with the executive team to influence strategic and critical operational decisions such as new product launch, existing product evolution, marketing plan development and campaign / content evaluation
Worked with the executive team to influence strategic and critical operational decisions such as new product launch, existing product evolution, marketing plan development and campaign / content evaluation
Lieberman Research Worldwide
Research
Sr. Research Manager
Conducted primary domestic and international research that addressed specific client objectives via a variety of methodologies including advertising effectiveness, awareness and usage, brand equity, customer satisfaction, concept tests, focus groups, IDIs, shop / dining-alongs, new product development, segmentation, time-motion and usability studies