17
years

Years of Experience

1/18

Member Since


Experience

 
Walmart eCommerce Marketing
Senior Director, Customer Segment Marketing
01/2016 - 03/2017
Supervised team of marketers to design, test, and scale annual operating strategies to meet frequency and acquisition goals for each of the company's customer segments. For each customer segment, identified business opportunities based on competitive analysis, internal and external data. Led marketing for the national launch and growth of ShippingPass, a subscription shipping program. Managed the integration of the seasonal marketing calendar across ecommerce and physical store initiatives.

Walmart eCommerce Marketing
Senior Director, Category Marketing
12/2013 - 01/2016
Led team of marketers to develop and implement marketing strategies for all 10 major product categories Walmart US ecommerce sells, create and manage yearly campaign calendar and develop customer segment strategies to drive acquisition, frequency and retention.

Organic, Inc. Marketing
Vice President, Strategy & Planning
02/2009 - 11/2013
Led strategy, brand planning, and media across all offices (San Francisco, Detroit, and New York) and all accounts. Focused on helping clients create optimal digital ecosystems across branded site, search, social, mobile, media, and CRM. Hands-on lead for digital marketing strategy across the Kimberly-Clark account. Strategy lead for new business generation across offices.

McCann Worldgroup Marketing
VP, Strategy & Innovation
03/2008 - 02/2009
Directed strategy, design, and analysis for Microsoft's Emerging Media Trials (EMTs) in international markets. Led successful FY08 trials in Germany, UK, and India, as well as FY09 trials in China and Australia. Designed training to drive global adoption of EMT insights and recommendations into local plans. Conducted in-market training to Microsoft employee and agency teams in Germany, UK, Japan, China, Canada, Australia, and U.S.

MRM Worldwide (McCann Worldgroup Subsidiary) Marketing
VP, Strategic Director
02/2006 - 03/2008
Point person for agency business-to-business audience strategy for Microsoft solutions. Developed strategies and tools for Microsoft global subsidiaries to achieve marketing goals. Built out strategy and supporting creative frameworks, then designed guidance documentation for rollout to global subsidiaries ("Customer Campaigns" initiative).

Harte Hanks Marketing
Vice President, Strategy
02/2004 - 02/2006
Led strategic practice for digital and multi-channel assignments. Drove new business development for integrated marketing assignments and provided strategic direction for existing digital and integrated accounts. Leveraged extensive healthcare experience to develop new and existing business for digital media development division. Clients included Genentech, Pfizer, and the United States Postal Service.

RTC Relationship Marketing (WPP Group) Marketing
Vice President, Interactive Director
04/2000 - 02/2004
Designed business plan and implemented new full service digital department for traditional mid-size relationship marketing agency based in Washington, District of Columbia. Grew capability to nine-person team generating over $1,000,000 in incremental billings across all agency teams. Led team to build out new capability for digital strategy, media, creative, production, and technical deliverables.