22
years
Years of Experience
10/16
Member Since
Fortune 500
Experience
Bloom Marketing LLC
Marketing
Marketing Strategy Consultant
Founder of Bloom Marketing, providing strategic marketing consulting for manufacturers of consumer products. Clients include new/emerging brands and established brands. Develop business goals, marketing strategies, marketing plans, and implementation plans. Help clients create or revitalize positioning, pricing, and distribution/e-commerce strategies.
Mondelez International
Marketing
Vice-President Snacks Marketing
Global Marketing, Innovation, and P&L leadership for Snacks portfolio in Canada. Portfolio included global and local brands, such as Oreos, Chips Ahoy, Ritz, Christie Potato Thins, BelVita. Led Marketing staff of 20 and cross functional team of 10. Led development of world-class integrated marketing (traditional and digital) plans and 3 year Strategic Plans.
Kraft Foods
Marketing
Sr. Director, CRM
Led transformation of Kraft's Consumer Relationship Marketing (CRM) business model for consumer engagement, acquisition, revenue conversion, and loyalty. Led development of content, management of database, and presence in multiple channels including web, email, social, mobile, print, and SEO/SEM.
Kraft Foods
Marketing
Innovation Consultant
Developed a new Skin Essentials platform for Crystal Light beverages, Leveraged beauty and skincare consumer insights to guide development of the innovation platform. Led development of product requirements, and evolution plans.
Coty Beauty
Marketing
Group Marketing Director
Marketing, Innovation, and P&L leadership for Adidas Personal Care and Fragrances and The Healing Garden specialty bath & body line. Led launch of Adidas Skincare for Men, and Adidas anti-perspirant/deodorant for men and women. Created a new line of Organic products for The Healing Garden brand.