• Created business case for Prolific’s SaaS products; subsequently developed commercialization plan and owned P&L.
• Responsible for new business efforts, growing business from $0 to ~$2M in revenue within first three years.
• Established and executed customer success strategy, limiting churn to customers that shut down their mobile apps.
• Found and closed up-sell opportunities for over 60% of customer base.
• Led eight person SaaS team in defining KPIs and growth strategy.

• Established fitness startup with two co-founders. Took lead role in planning product roadmap, coordinating logistics and handling operations for product pilot.
• Planned and implemented Facebook marketing campaign, with $0.39 Cost per Engagement and ~3% Click-Through Rate, both better than fitness industry averages.
• Utilized user KPIs and qualitative feedback to pivot from digital product to live-event space.

Select Highlights:
• Led cross-functional strategic planning process to define 2014 headcount and OpEx for business org
• Developed company source of truth on the size of the ads industry through 2017, across products and formats, on country-by-country level
• Formed company’s first industry & competitive intelligence council and database to coordinate and share knowledge
• Established weekly newsletter of curated industry & competitive news items; readership over 7,000 members since 2013

Select highlights:
• Studied a Fortune 100 food and beverage producer’s supply and demand forecasting and SKU portfolio to reduce complexity, resulting in over $50M in savings
• Projected impact of the 2011 Japanese earthquake on US auto sales and developed short term plan for OEMs to “win” within key market segments
• Analyzed key supply chain metrics and operations of a large international airline's maintenance division, deriving a business case to save over $20M in costs

Intern focused on Tech and Alternative Energy M&A and IPOs