I write articles, client success stories, trend reports, and press releases to bring new users to a platform that's shaping the future of work by enabling seamless access to the world’s best independent talent.

As the brand strategist and content writer, I helped the Baltimore Digital Equity Coalition and Book Harvest create brand guidelines to better communicate their stories with clarity and purpose.

As the content strategist, I created highly acclaimed brand content series (Meet the Makers, A Better World, Royal Shakespeare Company x Intel). The content series highlighted the stories of people around the world using technology for good. The campaigns received press recognition from Fast Company, New York Times, and AdWeek.

Led the strategy and execution of brand campaigns, private label campaigns and corporate social responsibility campaigns. Assisted in the development of Safeway's new brand book, implementing the strategy and overseeing the day-to-day execution of the guidelines. Developed the overarching brand strategy for Safeway's private label brands, including O Organics, Open Nature, and Lucerne Dairy Farms.

Led the creative strategy for introducing Kellogg's Kashi brand to the Canadian market. Oversaw the development and execution of English and French creative assets, including TV, social and OOH.

Led the creative strategy and asset development of Clorox's award-winning Bleach it Away campaign. The launch campaign received two Clio Awards, a Gold OBIE, and in the years that followed, multiple Cannes Lions. Additionally, managed the day-to-day of the Wells Fargo account, leading creative development and execution of TV, radio, print, OOH and in-store.