Working with multiple clients on digital marketing, e-commerce, customer acquisition, brand marketing, and new product opportunities.

Projects have included a B2B digital and e-commerce site relaunch, an online customer acquisition strategy for a CPG start-up, the go-to-market strategy for a new B2B SaaS-based product, lead gen and conversion strategies, and the launch of another large and complex website. I also served as Interim Head of Marketing for a $125 million organization.

Head of digital and brand marketing for this private-equity-owned global network of elite college prep schools that offered bespoke customer service and a global education. Hired to improve marketing efforts prior to firm’s strategic exit.

Worked with multiple clients on digital marketing, e-commerce, customer acquisition, brand marketing, and new product opportunities.

Account leader and member of Management Council for this boutique marketing firm. Lead rebranding, customer acquisition and knowledge leadership efforts across a $4 million book of business.

Part of senior marketing leadership team responsible for generating 375K leads/year and revitalizing the DeVry brand. Led all local marketing initiatives for 90+ nationwide locations, including lead gen, local advertising, grassroots initiatives, and new locations. Built a team of 20 field marketers from the ground up. Implemented one of the most successful promotions in the history of DeVry.

Took the opportunity to work as executive/interim director for two non-profit organizations. Continued marketing focus by consulting with a SaaS-based start-up offering online HR software. Developed their brand messaging, created new sales collateral and overhauled the company's website. Created a digital marketing campaign that increased leads and grew sales 300%.

Managed $135 million enterprise Internet Access & Managed Security businesses and team of 3 product managers for this global B2B ISP. Responsible for P&L, marketing, and new product development. Turned-around declining sales to grow sales 44% while improving revenue. Launched a new cyber security service in under 10 mos.

Held marketing, product management, and innovation roles of increasing levels of responsibility across multiple business units for this Fortune 50 telecommunications company.

Represented the voice of the consumer and drove brand strategy while managing marketing research and strategic planning issues for a variety of “blue-chip” consumer brands. Worked on McDonald’s, Hallmark, Marlboro, Nintendo, Kellogg’s, 7UP, Miller Beer, United Airlines, and Oldsmobile.