NORTHWESTERN UNIVERSITY, CENTER FOR TALENT DEVELOPMENT: Formulated monetization and go-to-market strategy for online community
• GUARDIAN GLASS: Conducted primary and secondary market research to evaluate an emerging business opportunity
• BABYHAVEN: Created business plan and strategy for a new start-up initiative
• AXIOM LAW: Led product marketing strategy, value positioning, buyer persona development and go-to-market for a new offer

• Managed P&L for $20M online business. Owned eCommerce annual plan, strategy and forecast across department, class and subclass, including free shipping and marketing promotions calendar for core and seasonal products
• Developed and executed merchandising strategy to drive 10% lift in incremental sales for key product categories by optimizing keyword search results, significantly enhancing left-hand/center navigation, creating new product attributes across 8 categories

• Team lead for mobile strategy; drive new product roadmap for $27MM mobile portfolio (for mWeb, iPad, iPhone, Android) by leading a cross-functional team of technology vendors, product managers, customer research and UX
• Presented strategy and business case to revamp online electronic quotes process to generate $30MM in net new sales and $2.7MM in contact-center savings; partnered with key business stakeholders to gain alignment for execution

• Designed and implemented marketing strategy for Grainger’s omni-channel retail model including Grainger.com, mobile web and apps to drive offline customers to digital purchase channels
• Evaluated new and existing online capabilities – guest checkout, product reviews, online invoicing, 3D printing, same day delivery, will call notifications to determine market potential and recommend go/no-go investment decisions

• Team lead for the launch of ExactTarget’s mobile marketing software driving $10MM in annual revenue
• Managed cross-functional team of 14 people in successfully launching ExactTarget’s SMS-based offering in over 80 countries, generating incremental annual sales of $750K

• Analyzed data to assess the performance of Groupon’s loyalty program and impact on overall profitability and retention
• Optimized redemption strategy based on metrics and refined the program’s go-to-market strategy

• Re-positioned ‘web2go’ brand by evaluating gaps in the product’s marketing approach and proposed recommendations based on insights from customer feedback surveys
• Assessed mobile web services across the mobile landscape to identify new growth opportunities

• Led product launches for cutting edge mobile Internet services. New products achieved 5% increase in usage
• Awarded the ‘Top 10 Employees of Mobilink” rank for the year 2005
• Analyzed monthly revenue streams to identify star/underperforming products and increased their market penetration by 20% by introducing re-positioning and promotional strategies