Deliver positive change by understanding the client’s needs as well as market opportunities.
Clients include:
• Quantcast: Repositioned the brand and its portfolio. Developed messaging and optimized digital marketing plans.
• BeTheBusiness: (UK Govt body). Defined the brand positioning and offering. Developed and executed a digital plan to scale business online.
• Boston Consulting Group: Acted as a support to BCG consultants on five digital marketing projects.

• Defined and rolled out a new brand positioning, moving NPS from #7 to #3 in Consumer Sector, and #3 to #1 in Business Sector.
• Developed a brand portfolio strategy that improved operations, and enabled Sales teams to deliver the right proposition to key clients.
• Rolled out the brand positioning by building capabilities of a network of brand advocates.
• Set up brand metric score card and insights program.

Managed all B2B media and marketing campaigns. Led a customer-centric brand transformation and improved marketing performance.
• Introduced a ‘digital-first’ brand strategy to complement the business strategy. Wireless connections increased by +13%.
• Optimized brand portfolio, grouping products into six key ‘solution sets’
• Introduced a balanced KPI score card
• Established a brand capabilities workshop

Managed brand portfolio.
• Aligned the brand strategy with the business strategy. Understood the needs of the market and repositioned products to meet the needs of the market. Conducted brand stretch exercise and ran volumetric analysis to ensure the brand strategy met the business goals.
• Managed all visual identity for brand portfolio.
• Managed brand positioning and proposition for the entire portfolio and products.
• Led monthly brand workshops across the globe (55 markets).