Functional Skills
Digital Marketing / Advertising
Customer Experience
Organizational Design
Growth Strategy
Brand Strategy
Software Skills
Adobe Marketing Cloud
Google Analytics
Google Tag manager
Hubspot
Salesforce Pardot
Salesforce
Google Search Console
Tableau
Amazon Marketplace
Salesforce Marketing Cloud
Sector Experience
Media & Entertainment
Financial Services
Technology
Consumer Goods
Automotive
29
years
Years of Experience
12/20
Member Since
Experience
Pricepoints! Digital Incites Consulting
Management Consulting
President
Owner/Founder
C-level Consultancy
Digital Marketing Innovation & MarTech Strategies
C-level Consultancy
Digital Marketing Innovation & MarTech Strategies
US Interactive Media USIM
Management Consulting
Director Partner
MarTech audit: Social media platforms
Developed custom Salesforce lead generation management workflow & process dashboard
Review of key corporate customer acquisition strategies (media mix optimization, financial modeling) and making MarTech stack recommendations that support the strategies
Developed custom Salesforce lead generation management workflow & process dashboard
Review of key corporate customer acquisition strategies (media mix optimization, financial modeling) and making MarTech stack recommendations that support the strategies
Boyd Gaming
Marketing
Vice-President E-commerce & Digital Marketing Transformation
Chief Digital Officer (w/CIO) & McKinsey business lead charged with defining the digital marketing strategic plan & emerging marketing technologies roadmap required to transform business initiatives into revenue growth & shareholder value (EBIDTA); including developing digital marketing as a center of excellence & source of competitive advantage.
Pricepoints! Digital Incites Consulting
Marketing
President
C-Level Digital Marketing Strategies & Technologies
211OC.org CMO (Client Partner)
Customer Experience (CX) journey mapping w/financial KPI benchmarks
Omnichannel media touchpoint optimization (acquisition, attribution, retention)
Social engagement & CRM marketing playbooks
Marketing automation assessments, strategies & implementations
Mobile app proximity marketing (GPS) strategic plans & development
211OC.org CMO (Client Partner)
Customer Experience (CX) journey mapping w/financial KPI benchmarks
Omnichannel media touchpoint optimization (acquisition, attribution, retention)
Social engagement & CRM marketing playbooks
Marketing automation assessments, strategies & implementations
Mobile app proximity marketing (GPS) strategic plans & development
Sparkpr
Start-Up
CEO & Founder
Social Media Brand Activation & Intelligence Agency
Visa Financial Services AOR e-commerce, retail, business network & Olympics) $25MM budget
Developed proprietary social media financial impact & ROI analytics algorithm
Visa Business Network: created social B2B acquisition program & influencer marketing initiative
Visa Financial Services AOR e-commerce, retail, business network & Olympics) $25MM budget
Developed proprietary social media financial impact & ROI analytics algorithm
Visa Business Network: created social B2B acquisition program & influencer marketing initiative
Alcone Marketing (Omnicom CPG Agency)
Marketing
SVP, Managing Director, Digital & Proximity Marketing
Top ranked CPG promotional agency
Developed agencies NFC/GPS strategy & brand positioning
Mobile technologies expertise: NFC • RFID • QR Codes • Bluetooth• SMS
Developed agencies NFC/GPS strategy & brand positioning
Mobile technologies expertise: NFC • RFID • QR Codes • Bluetooth• SMS
Wunderman Thompson (WPP Agency)
Marketing
SVP, Chief Digital Strategist & Managing Director
Chief Client & Agency Digital Strategist/Automotive : Lincoln, Volvo, Jaguar, Land Rover, Aston Martin
boxLot.com
Start-Up
Vice-President Strategic Marketing
E-commerce/SaaS platform startup
Managed all corporate marketing functions •
Achieved $5MM in revenue first 6 months
VC Road Show with CEO/Legg Mason
Increased company valuation, acquired by (NASDAQ: INSP)
Managed all corporate marketing functions •
Achieved $5MM in revenue first 6 months
VC Road Show with CEO/Legg Mason
Increased company valuation, acquired by (NASDAQ: INSP)
Boosey & Hawkes Ltd
Marketing
CMO & Board Member
CMO responsibilities for this global music publisher 82 countries
Universal Entertainment
Marketing
Vice-President CPG Promotions
Developed & negotiated brand partnerships, product placement, retail promotions & influencer strategies