Evolve the brand's digital footprint, increase their conversion rates, research and compile case studies for competitors and develop a thorough strategy to overtake their marketshare.

Oversaw the e-commerce business, and digital marketing/social media team.
Optimized site experience and design and was responsibile for increasing conversion rate by 116% YOY.

Award-winning digital agency support for Fortune 50 clients, mostly focused on CPG giant Pepsi. Relaunch their loyalty program, redesigned Pepsi.com globally and build custom apps for iOS and Andriod.

In the 5 years with ELC, I was promoted twice and each role required new skills and fresh approaches to thinking. I initially developed the global code release process on their proprietary e-commerce platform, then moved on to high-profile brand collaborations like the Rihanna x MAC seasons. By the end of my time at ELC I had overseen the full website redesigns for brands like Bobbi Brown Cosmetics, MAC and Clinique.

Worked on UX design for internal systems supporting Investment Banking and Private Wealth Management clients.