NEW YORK LIFE INSURANCE via contractor, Rose International, New York, NY Jan-Dec 2023
Marketing Consultant covering the role of a Senior Campaign Manager
• Lead 3 monthly client marketing campaigns in direct mail to foster cross-sell and upsell opportunities
for agents; work with cross-functional teams to execute programs.
• Execute Email marketing blasts to agents for 3 campaigns; analyse data to optimize performance.
• Assisted a department-wide project to migrate websites of New York Life agents.

• exClone, Inc.: (ad-hoc projects)
o Edited market reports on Artificial Intelligence (AI) written by exClone’s founder that enabled sell-side digital marketing capabilities to generate leads via blogs, newsletters, email campaigns and the website.
o Conducted business and competitive analysis to support of ad-hoc projects; reported findings to senior management.
• Johnson & Johnson (J&J): (contract)
o Managed 2 teams in their effort to update nuanced wording of J&J’s marketing collateral for agents with an emphasis on respecting Diversity, Equity and Inclusion (DE&I).
• Top-10 Digital Payments company: (project-based)
o Conducted competitive intelligence research by interviewing senior managers at 4 of Turkey’s top-10 banks (by revenue) to gather insights on Turkey’s digital payments industry; part of a worldwide competitive intelligence study by the client.
o Ran interviews in Turkish and transcribed responses to English to report to the client.

• Drove sector revenue by building relationships with existing clients and securing new ones • Mined opportunities of elite customer segment based on target demographics and relationship depth • Assessed shifts in customer mix, demand and response, and escalated relevant analysis and insights • Understood market landscape, including competitive offerings, as well as sales and marketing tactics • Conducted direct to consumer marketing while reinforcing benefits to maximize retention

• Developed and oversaw effective marketing strategies of projects to drive company growth
• Created end-to-end business development and reporting strategy for a New York City-based IT firm designed to integrate seamlessly with its existing enterprise resources planning infrastructure
• Developed market entry and expansion strategies for a niche medical device increasing sales by 600%
• Built in-depth survey for a b2b client, and provided insights and analysis of results

.:: Generated $8 Million in Hilton Grand Vacations Ownership upgrades in just 2 years.
.:: Marketing Executive of the Year in 2012 from among 170 Marketing Executives worldwide; generated $3.4 Million+ in net sales volume out of $15 Million+ in the New York In-House Marketing team's total net sales output. (Avg. sale $29K).
.:: 2012 Marketing Rookie of the Year, W57th Street by Hilton Club.

Corporate strategy consulting services for purposes of global market expansion and analysis of M&A targets.
.:: Conducted primary and secondary research and analysis for benchmarking, market intelligence, competitive intelligence, and go-to-market strategy.
.:: Solicited stakeholders and ran research interviews in native languages in English, German and Turkish (in the U.S., U.K., German, and Turkish markets).