Run a consumer insights consultancy for Private Equity firms and Venture-backed start-ups who need research (concept testing, consumer understanding, category intelligence) ASAP. Founder and host of a consumer insights podcast.

Led qualitative market research projects through all phases for new product development (NPD) and brand packaging redesigns.
• Provided clear strategic direction for NPD based on consumer shop alongs and focus groups.
• Ran the US portion of a Global redesign for a leading whisky brand’s Duty Free offer, providing
strategic direction for moving forward as well as brand/category perceptions.
• Consulted creative agencies on design brief, pre design phase, to ensure consumer needs were met.

Led research team through all project phases, taking primary ownership over analysis, reporting and client management.
• Directed team to conduct research and develop a brand portfolio strategy for a large CPG company across their leading beverage brands.
• Co-led innovation and insight development workshops with 20+ brand managers and digital agency executives.

Oversaw all phases of research projects from screener development to analysis and reporting. Helped maintain existing client relationships and build new business leads.
• Promoted to Research Manager after successfully running a $180K project across multiple markets with over 40 in-home interviews.
• Sold $200K of business to existing and new clients, strengthening the relationships and building on the company's visibility