47
minutes

Avg Response Time

14
years

Years of Experience

8/16

Member Since


Experience

 
Athlon Marketing
Strategy Director
01/2017 - 05/2019
Leading the strategy division of this UX agency, I worked to transform business operations through digital marketing, branding, data analysis and optimization using Google Analytics and marketing automation platforms Eloqua and Hubspot. Goal-setting, persona profiling and benchmarking are just a few exercises I use while getting to know each client’s business. Audience, competitor/comparator and market trend research methods I’ve used include interviews, questionnaires and desk research.

Self-Employed Marketing
Marketing Consultant
08/2016 - 09/2017
Promoted global B2B and local B2C businesses through initial website development and optimization, and multi-channel print, digital, and social media marketing campaigns. Provided customer service monitoring and coaching.

Shareablee Marketing
VP Marketing Ops & Strategy
01/2016 - 07/2016
Responsible for all aspects of marketing acquisition focusing on demand generation, sales enablement, operations and inside sales. During my first few months, I built and launched a lead scoring model, deployed an improved website that optimizes user navigation, product information and lead generation, created targeted multi-channel campaigns to bring in new prospects and nurture known leads, and created new sales enablement collateral to increase bottom-funnel conversions.

Dow Jones & Company Marketing
Director, Corporate Marketing
07/2015 - 12/2015
Under the corporate marketing umbrella, I created the strategy for demand generation & engagement and managed execution and operations for all Dow Jones B2B brands. This included managing an annual budget of over $6M, developing a new strategy & content for dowjones.com, owning the build and launch of dowjones.com from scratch in 12 weeks, configuring & rolling out a new Eloqua instance, launching 2 demand gen campaigns, and creating/ executing best practices for marketing operations.

Dow Jones & Company Marketing
Marketing Director
01/2013 - 06/2015
Under the brand marketing umbrella, I managed budget & activities for external & in-house media, search engine marketing, analytics & operations for all Dow Jones brands. This included managing an annual budget of over $15M, creating the overall media strategy for all US & global campaigns, strategizing house ads for all NewsCorp brands, and managing content and B2B lead gen flow on dowjones.com.

Dow Jones & Company Operations
Manager, Marketing Operations
01/2009 - 01/2013
As part of the marketing operations team, I was responsible for all aspects of data, analytics, reporting and campaign execution strategy. Over the 4 years I spent in this role, I designed and built a data warehouse solution, configured and deployed Eloqua, implemented structure around measuring marketing's performance through the creation KPIs, customized and applied the SiriusDecisions demand waterfall, and built automated programs in Eloqua to clean and enhance marketing data.

Dow Jones & Company Marketing
Retention Manager
03/2007 - 01/2009
Working closely with sales, I developed retention strategies for Dow Jones products and services in the financial services industry. These strategies included creating customer communications to strengthen Dow Jones’ customer relationships, building custom retention materials, and collaborating with marketing managers and product teams to enhance products and value-added features.

Dow Jones & Company Other
Senior Quantitative Research Analyst
08/2005 - 03/2007
Analyzed customer data trends to identify product opportunities and low-performing segments to refocus retention efforts. One major project was creating a Global Target Opportunity list for sales including designing an algorithm to predict likelihood to buy.