Functional Skills

Collateral Development
Competitive Landscaping
Content Marketing
Go-to-market Strategy
Brand Strategy
Marketing Strategy
Marketing Mix Planning
Outbound Marketing
Digital Marketing / Advertising
Growth Marketing

Software Skills

Dropbox
Google Analytics
Microsoft Excel
Microsoft Office
Microsoft PowerPoint
Salesforce
Hubspot
WordPress
Basecamp
Asana

Sector Experience

Healthcare
Retail
Media & Entertainment
Business Services
Technology

Languages

English
3
hours

Avg Response Time

2
jobs

Jobs Completed

115
hours

Total Hours Logged

21
years

Years of Experience


Experience

 
Self Marketing
Fractional CMO/Marketing Strategy Consultant
01/2016 - Present
Hired as a consultant by various B2B tech and service companies to create compelling narratives for their products that differentiate them from the competition and develop digital marketing strategies and campaigns that increase customer acquisition and drive growth. Projects have included creating brand strategy decks, target audience personas, writing content for websites and blogs, creating compelling sales materials, email and social media marketing and partnerships.
Clients include: industrial construction management SaaS platform, data analytics SaaS platform, commercial leasing SaaS platform, content creation agency, global PR & marketing agency, and global data analytics consultancy

Vested Marketing
Head of Marketing (contract)
12/2021 - 12/2022
Hired to lead marketing for global PR and marketing agency for financial service brands.
Accomplishments:
-Drove lead gen in US and UK using SEM, paid social media, PR, events, content marketing and email outreach campaigns leading to 30% increase in new leads and 20 new clients in 1 year.
-Built SOP’s for agency-wide Hubspot implementation
-Revised website copy to improve SEO and increased traffic by 10%
-Saved $10K per year by consolidating CRM platforms
Duties include:
-Managing paid media campaigns (SEM, Google ads and Linkedin)
-Develop lead gen strategy for new US & UK clients
-Creating case studies to showcase previous client work
-Website design management and copywriting
-Content/blog post creation
-Social media management
-Client events

Fine Creative Media Marketing
Director of Marketing
12/2015 - 09/2020
Hired to lead marketing and increase awareness for Mediander’s (startup division) B2C content site and new B2B API product for video-on-demand content. After dissolution of Mediander, shifted to MJF Books to establish B2B marketing strategy and lead development of sales and marketing collateral to promote content licensing service to prospects and existing customers.

OmniChannelHealth Media Marketing
Marketing and Social Media Strategy
08/2015 - 12/2015
• Oversaw consumer digital marketing initiatives, such as email newsletters, social media outreach and digital events like Twitter chats, Google+ Hangouts, to promote content and partner events to consumers, which increased newsletter subscriptions by 30%, Facebook followers by 15% and Twitter followers by 35%

Bauer Media Marketing
Entertainment Account Manager
03/2013 - 03/2014
Managed all northeast-based entertainment accounts like NBC, ABC, and USA and their agencies (Group M, Horizon, and MediaVest) to drive ad revenue in the category, contributing to a 15% increase in ad sales revenue in 2013

WE TV Marketing
Director of Marketing & Branding
09/2007 - 09/2012
• Led development and execution of integrated marketing strategies and national advertising campaigns to increase brand recognition; also, increased network ratings by 40% in 2008 through one of the most effective consumer marketing campaigns in network history
• Increased social media presence on Facebook and Twitter by 200% and 700%, respectively by creating digital media and content distribution strategy, which increased traffic to wetv.com

Oxygen Network Marketing
Consumer Marketing Manager
03/2006 - 08/2007
• Oversaw integrated promotions, sweepstakes and ancillary content production for key programs, including an online user-generated video submission contest that received the highest number of applicants ever at the time
• Planned, executed and created promotional materials/signage for consumer events attended by over 700 people

Zenith Media Marketing
Media Planning Supervisor
05/2005 - 03/2006
• Planned and executed numerous simultaneous media campaigns for Chase Retail Bank and its various products including Small Business, Checking, Home Equity, Savings, Home Finance, and local roll-out of Bank One’s conversion to Chase
• Managed a team of six direct reports in the day-to-day implementation of media plans

The Media Kitchen Marketing
Media Planner
03/2002 - 05/2005
• Developed, presented and implemented business-to-business media plans for Liberty Mutual Insurance and consumer media plans for Wyndham Resorts, World Wrestling Entertainment, and the Lance Armstrong Foundation using print, television, radio, digital, out-of-home and non-traditional media