Customer Experience Strategy development

Built competitive intelligence and go-to-market capabilities for a SaaS satrtup. Drove competitive and market research. Developed competitive positioning and sales enablement tools. Identified market opportunities.

• Gathered intelligence on key technology and business process outsourcing (BPO) competitors. Developed battle cards and cheat sheets covering heat maps, competitive positioning and detailed SWOT analysis on technology, finance, sales.

Developed marketing and business strategies for medium size businesses in the US and atern Europe

Example include:
• Re-launch brand strategy and distribution channel analysis for a line of high-end oil filters
• LATAM go-to-market strategy for a Chicago-based malt beverage manufacturer. Doubled international presence and revenues.
• Digital engagement strategy for educational technology startup targeting Millennials.

Created brand and communication strategies for global and local clients.
Localization.
Market research. Social media strategies.
Market & consumer trends research.
Development of creative briefs, video and print.
Created PowerPoint presentation & story telling

Managed product launch from concept to product shipping. Go-to-market strategy, budgeting. Brand development.
Corporate culture development: surveys to identify the problems and best practice, strategies and tactics to increase employees satisfaction and engagement.

Market and consumer research.
Creative and brand strategies.