Functional Skills

Post-Merger Integration
Go-to-market Strategy
Marketing Strategy

Sector Experience

Healthcare
Financial Services
Consumer Goods
Life Sciences & Pharma
24
hours

Avg Response Time

1
jobs

Jobs Completed

12
years

Years of Experience

12/13

Member Since


Experience

 
Elixirr Management Consulting
Partner
06/2021 - 06/2022
Providing sales and delivery leadership by exhibiting energy, integrity and dedication; building an effective client service team by showing how the various acquisition capability areas can be leveraged effectively to differentiate the consulting offering.
▪ Driving revenue growth through creative positioning of management consulting, marketing and creative services for clients including Consumer, Financial Services and Private Equity. Brought in four new logos with services ranging from experience monetization, organizational change, digital transformation, marketing optimization and data monetization.

Wipro Marketing
Partner - Marketing Strategy Practice
06/2018 - 06/2021
Head the marketing strategy practice for North America, building an ‘Agency of the Future’ model for one of the world’s largest technology companies. Combine enterprise strategy and start-up performance marketing tactics and harness the power of AdTech and MarTech to build and deploy high-impact, cost-effective business roadmaps.

▪ Disrupted status quo and revolutionized suite of solutions. Added marketing strategy and customer experience offerings by heading acquisition of RationalCX, a $50M digital marketing agency and customer experience consultancy. Managed integration, including offshore team build-out, merging of systems and creating revenue synergies.
▪ Expanded marketing reach for one of the largest U.S. group purchasing organizations for healthcare. Exceeded client goals by more than 10X. Generated nearly $3M in sales within 8 months, spearheading the company's e-commerce launch. Devised and drove the implementation of brand, GTM

Epsilon Corporate Strategy & Development
Strategy Consultant
04/2015 - 06/2018
Leading consulting engagements focused on conversion through data-driven insights; Projects ranging from brand refreshes to life-cycle marketing and social media activation. Enabling engaging customer experiences by asking the right questions to derive key insights to inform the creative; Leverages technology to get the right message to the right audience at the right time.

Saffluence Start-Up
Founder
12/2012 - 04/2015
Founder of a lifestyle magazine, saffluence.com, for the modern South Asian American with a goal of connecting smart, like-minded individuals with shared values, needs & attitudes

Burns Goup Marketing
GROUP ACCOUNT DIRECTOR
06/2012 - 12/2012
Led the Pfizer - ChapStick account for the creation and 360 launch for iconic brand
• Partnered with Pfizer management team from managers through CMO to launch new brand campaign for ChapStick
• Launched a comprehensive 360º ad campaign including print, video, digital, radio OOH, and social media (3MM FB fans) despite a 70% budget reduction

Rosetta Marketing
VP ASSOCIATE PARTNER
12/2010 - 06/2012
Account Executive leading digital marketing and social media strategy and execution for the Medco Health Store