Conducted background research and analysis.
Built financial and business models.
Project management from inception through launch.
Sales to restaurants.
Driver operations until a permanent team was hired.

Invented an accessory for the Big Green Egg®. Founded this startup using my Lean Startup experience.
• Hold 2 patents for this innovative cooking apparatus
• Built distribution through online Direct to Consumer (DTC), US specialty retailers, and distributors in Canada and Europe.
• Established contract manufacturing, Industrial design, design for manufacturing, pricing, supply chain, distribution, financial reporting, and sales.

Joined as an innovation coach. Brought inside by the firm founder to run the Demand Generation and ABM marketing efforts.
• Coached clients on Lean Startup, Agile, and Design Thinking methods.
• Developed and launched an outbound innovation self-evaluation campaign that boosted traffic and triggered sufficient curiosity to drive inbound face-to-face appointment requests.
• Led training and development for sales tracking, lead management and marketing best-practices.

Challenged to lead the creation of new ventures by developing, and launching new viable global business models.

• TECGEN was an $8.5M textile innovation startup that would provide exposure to the wholesale safety garment industry.
• Parafricta was a small UK medical product with a $10M potential to assess the attractiveness of the overall medical textile market
• Developed business proposals under the CORDURA, DACRON, NYCO and auto flooring and airbag fiber segments
• Developed

Part of a team that spun-off from Motorola to start this licensing venture.
• Recruited and built a world-class Partnership Development, Product Development, and Marketing Communications team.
• Led top-line P&L for the $80-$90M consumer radio business selling through retailers, and intl distributors.
• Initiated programs, pricing, marketing, and PR that grew US market share from 42% to 52%, selling through Wal-Mart, Target, CE, Sporting goods, Office channels, and Clubs.

• Led cross-functional teams including mechanical engineering, software design, industrial design, and marketing in this matrix organization – from product concept through to product sales.
• Launched cordless telephone line with unprecedented adoption through: Wal-Mart, Target, Circuit City, Best Buy, Office Depot.
• Provided VOC for new light industrial B2B radio leading to the large-button radio still in use at Target, Gap, and numerous retail outlets.