Sector Experience

Media & Entertainment
Financial Services
Business Services
Social & Public Sector
Technology
15
years

Years of Experience

10/15

Member Since

Experience

 
Capco Management Consulting
Senior Digital Consultant
10/2016 - Present
Proactively developed and led the strategy for new business development with first of its kind Marketing Activation Offering for Capco and sold to 3 Top Tier Financial Services Institutions.
• Senior Project Lead for Design Thinking engagement with top Private Wealth Bank
• Senior Project Lead for Data and Communications Engagement at Tier 1 Investment and Wealth Management Bank
• Head of Marketing for FID Strats Division at Top Tier Financial Institution heading Internal Product Marketing
LendIt Marketing
Senior Marketing Manager
03/2016 - 10/2017
Defined and executed a cross-platform B2B Marketing Strategy and Product Roadmap for four products: LendIt
Fintech Startups Program, LendIt Europe Conference, LendIt News and Media Portal, and LendIt Online Forums.
• Developed and managed over 50 strategic partnerships for LendIt’s corporate brand with financial services and
fintech associations, venture capital funds, startup incubators, accelerators and innovation labs.


Financial Times Marketing
Senior Manager - B2B and Brand Marketing
01/2014 - 03/2016
Responsible for strategic marketing campaigns and partnership development both for readers and advertisers that help drive lead generation, build brand awareness, establish industry credibility and nurture existing client relationships. Manage a Marketing Coordinator.
PublicStuff Marketing
Director, Marketing and Business Development
11/2012 - 01/2014
Responsible for conceptualizing and managing marketing campaigns that helped drive lead generation, build brand awareness, establish industry credibility and nurture existing client relationships. Managed a team of four, including Marketing Executive and Junior Designer.
The Economist Marketing
Marketing Executive
08/2010 - 11/2012
Responsible for production of marketing collateral, integrated programs for a number of clients and managing ad hoc projects to support the sales effort of the business unit known as Thought Leadership and Events (TLE).
viagogo Marketing
Marketing Analyst
09/2008 - 09/2009
Conducted extensive data analysis for Marketing and Business mediums. Utilized traditional and online mediums to create marketing campaigns / ad copy and target Search/Social Media sites. Analyzed budgets, conversions, marketing campaign success, and other key metrics to determine areas of demand and to improve conversion rate on tickets.