22
years

Years of Experience

3/17

Member Since


Experience

 
Go Raw Marketing
Head of Marketing
11/2014 - Present
Increased sales by 18% & brand awareness with a new Marketing Plan.
Monitor business activity leveraging SPINS and others data to make recommendation on products portfolio
Created a Field Marketing Program enabling Go Raw to participate to events and demo in-store nationwide in only 2 months and resulting in sales lift up to 300% at Safeway
Re-branded both logo and packaging (45 skus) for a cleaner, slicker design, and launched 4 innovative products, opening distribution to new retailer

FRIAL Inc Marketing
Director Of Marketing
02/2007 - 10/2014
ading All Natural ready meal company
• Drove $23 million in annual sales across top retailers with new marketing plan
• Created a Natural brand (FRIAL) resulting in 100K units sold the first 2 months after launch
• Developed a Go-to-Market strategy for growth, in collaboration with Sales, Operations & Supply Chain teams

Agloco.com Marketing
Product Marketing Manager
02/2006 - 01/2007
Created the AGLOCO brand
• Lead specifications & design and launch new website attracting 600K Members in 6 months

TF1.fr Marketing
Product Manager
05/2002 - 01/2006
Successfully managed 3 websites from conception to launch resulting in 220 M+ page views in 3 months
• Oversaw $1.1M budget and resource allocation between graphic designers, developers and journalists