Founded consultancy combining traditional brand management expertise and passion for marketing innovation in a culture of integrity, accountability, collaboration and focus on results. Provide small/medium marketing agencies with corporate strategic planning services.

Sold Escalate to Mosaic, one of top five Experiential Marketing agencies in North America, in September, 2015. Mosaic is the only Experiential agency to win two Cannes Lion awards (“most coveted creative award, world-wide”) and Grand EX Award.

1 of 4 Executive Leadership team members. Led strategic planning for agency & enterprise-level clients. Led word-of-mouth, including launch of Digital/Social practice. Led culture & employee engagement. Led agency marketing, etc. Co-led business development.

Escalate was an award-winning marketing agency focused on Experiential & Word-Of-Mouth (including Social Media). Representative clients: Coca-Cola, Cox Communications, MetroPCS, Pinnacle Foods, Sabra Dipping, The TRUTH Campaign, etc.

Led team of eight, responsible for 60+ integrated marketing programs per year. Examples: Olympics, NCAA March Madness, FIFA World Cup, My Coke Rewards, Holiday, etc. Project budgets totaling $30M+ annually. Built strong relationships with leaders of dozens of agencies across advertising, media, promotion, etc. Pioneered CCNA Word of Mouth (including Social Media) strategy, pilots & business planning integration model, presenting to senior leadership for consideration for implementation.

1 of 4 senior brand managers on $1 billion U.S. business. Focused on Vanilla Coke, Cherry Coke & caffeine-free Coca-Cola brands plus entertainment assets (American Idol, Shark Tale, etc.). Led first-ever American Idol integrated marketing program; securing unprecedented rights from partner and named one of 40 best product integrations of all time. Produced Shark Tale (Dreamworks movie) integrated marketing program; securing first-ever internal approval to alter Coca-Cola TM.