Work with small to midsized businesses on how to better understand their customers, how to better engage with them, how to drive growth in opportunity and revenue in a very competitive market. It is critical for companies of all sizes to understand how a Digital Transformation strategy together with the cloud will help drive customer intimacy, innovation, and growth.

Cisco was transforming into a new digital always-on marketing approach. I was tasked to use my deep understanding of the manufacturing customer together with digital marketing and automation to create a new strategy of an end-to-end customer experience.

Cisco was entering a new phase of driving Business Transformation beyond IT. I was promoted to create a new industry Line of Business Executive Engagement & Opportunity Pipeline Development Marketing Program

Recruited to join Cisco and Drive Field Marketing Initiatives and Activities within the U.S. Central Area
• Developed and Executed Innovative Area Marketing Initiatives in Data Center, Security and Communications Interoperability
• Led Customer Activities within the Area to accelerate end user adoption and acceptance of new complex solutions.
• Key Markets Focus included Government, Manufacturing and Retail

Promoted to a Six Sigma Black Belt to direct cross functional teams addressing complex business problems, strategic challenges and assigned corporate initiatives.

In 2002 Selected to be a key leader on the new Global Safety and Security Solutions Organization formed to respond to the rapidly evolving Homeland Security marketplace.

In 2000 directed a global team facilitating change towards “Solutions Selling”

Managed 18 sales professionals selling two-way radio communications solutions to state and local government customers across the United States.
• Drove inside sales revenue from $15M annually to in excess of $200M annually in subscriber radio sales through key metric management, training and mentoring of 3 group leaders and 15 inside sales representatives.
• Improved recruitment and retention by leading the development and implementation of a sales apprentice program

In 1995 promoted to lead an inside sales team of three representatives covering the western division